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Author Heinz Bulos

Heinz Bulos

20 Feb

DMI ranked among top 30 best value digital marketing certificate programs

DMI joins Duke University, MIT, UCLA, etc. among the best value digital marketing certificate programs! ValueColleges, which researches and ranks colleges has come up with its “Top 30 Best Value Digital Marketing Certificate Programs for 2017,” to guide “prospective students to the digital marketing certificate programs most likely to lead to job market visibility, career advancement, […]

2 Nov

The Complete Guide to Shaping a Digital Marketing Career

Digital is no longer secondary, it’s central. Across every job role, in every industry, digital tools and techniques are being employed to drive better results with greater efficacy. The digital economy is thriving. A rising demand for skilled professionals with both technical and analytical skills is stimulating job creation and lucrative employee benefits packages as […]

25 Oct

How to Get Hired as a Digital Marketer in the Philippines Part 2

Demand for digital marketing skills in the Philippines is exploding. Yet, our colleges and universities are not preparing marketing graduates for what the industry needs. This is what a Professional Diploma in Digital Marketing from the Digital Marketing Institute addresses. We asked two more DMI lecturers for what they look for when hiring and how […]

17 Oct

How to Get Hired as a Digital Marketer in the Philippines Part 1

Digital marketing is a specialized skill that is highly prized by companies across different industries. If you are pursuing a career in digital marketing, you need to stand out against competing candidates. But what exactly do agency heads and digital marketing managers in charge of hiring new staff look for when interviewing potential diital marketers? […]

11 Oct

Digital Marketing Jobs in the Philippines

Digital marketing jobs have been increasing in the Philippines, to think that only a few years ago, they did not even exist. But now that most companies understand the critical role of digital marketing in achieving their business goals, positions for for digital marketing jobs continue to open up. We look at two popular job […]

5 Oct

Digital Marketing Salaries in the Philippines

Digital marketing skills are very much in demand in the Philippines and elsewhere in the world. As such, more and more professionals are pursuing digital marketing careers as social media marketers, SEO specialists, content marketers, digital strategists and analysts, and community managers. As digital marketing positions require more specialized skills, naturally, salaries for digital marketers […]

11 Aug

How to Justify Your Digital Marketing Training to Your Boss

If you are working for a company and you are interested in enrolling in the Professional Diploma in Digital Marketing program, you may want to get your company to pay for your training. Although we have many cases where our students pay out of pocket, since they know the long-term value of certification, we have […]

9 Aug

Generalist or Specialist: Which is Right For You?

Digital marketing covers a lot of areas. You can be a generalist with broad knowledge and skills in many or all areas of digital marketing. Or you can be a specialist focused on a very specific area, like SEO, social media marketing, or mobile marketing. The Digital Marketing Institute addresses this, as it offers both […]

3 Aug

The 7 Factors of a Highly Effective Digital Marketing Training Program

The number of digital marketing training programs available in the Philippines is growing, from local training providers to international educational institutions like the Digital Marketing Institute. They range from half-day seminars to months-long courses. But not all digital marketing training programs are equal. Some are more effective than others in transferring not only knowledge but […]

26 Jul

The ROI of Digital Marketing Training

Training is often seen as an expense when it should be seen as an investment. It’s only an expense if there’s no impact on the bottom line, whether it’s an increase in revenues, an improvement in productivity, a reduction in cost, or all of the above. But how do you show the return on investment, […]