Vodafone

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As a global player in the telecoms industry, Vodafone’s reputation thrives on their ability to innovate and adapt to market trends. To that end, the Marketing Academy in Vodafone was seeking a relevant, in-depth and effective professional education course to sharpen the digital skills of their workforce.


 

Challenge

As a global player in the telecoms industry, Vodafone’s reputation thrives on their ability to innovate and adapt to market trends. To that end, the Marketing Academy in Vodafone was seeking a relevant, in-depth and effective professional education course to sharpen the digital skills of their workforce. But not only does Vodafone have a very large workforce, it is also spread all over the world.

Solution

The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.

Fortunately, the Vodafone Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.

To get Vodafone started, The Digital Marketing Institute began by carefully picking topics and courses that were most relevant to Vodafone and their staff.
They then agreed a global user license that gave Vodafone’s staff access to 15 of the DMI modules. Their staff could choose from modules in both the Professional Diploma in Digital Marketing and from the Specialist Diplomas.

Results

The Digital Marketing Institute’s video-based learning content is now used by Vodafone Marketing Academy staff all over the world. The Digital Marketing Institute has also successfully supported this launch with a range of creative promotions – from e-flyers to newsletters.

The Digital Marketing Institute has helped to generate awareness and enthusiasm for the courses through specific internal campaigns. And today, they continue to work with Vodafone to certify their workforce, and help the company realize their full digital potential.

From The Client

"I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets." - Moshin Ghafoor, Head of Global and Commercial Learning and Development, Vodafone

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