Christian Domingo is a digital business development pioneer with a focus on e-commerce, direct-to-consumer strategies and operations, and has a strong online/digital marketing background and experience of over 14 years. Starting his career in the airline industry with Cebu Pacific in 2008 as a digital marketer, Christian developed ROAS discipline and best social media practices before moving to L’Oreal in 2014, where he headed digital marketing and started the company’s formal involvement in the e-commerce channel. In 2017, Christian moved to pharmaceuticals and nutritional health in Abbott, where he solidified e-commerce captaincy in the industry and also helped develop the company’s strength in Brick & Click channels. Finally, with his current position within the FMCG industry in Nutriasia, he is currently the Digital Business Development Head of NutriAsia.