As a pioneering digital marketing professional, Gary has clocked over 20 years of experience in the industry. He has established himself as a key authority in conversion optimization, digital analytics, and growth marketing.

A bullish and level-headed entrepreneur, he has standardized. He operates with a framework-based strategy for executions widely sought-after by local and international clients looking for ways to impact customer experience. This enables him to cater to strategies that specifically need to root from insight-driven top-level business decision-making to generate conversions and improve ROI.

Gary is also part of the 1% of global digital marketers that are CXL-certified in conversion optimization, digital analytics, growth marketing, and is among the top 47 Filipino Professionals on LinkedIn, and is a respected authority who is sought out to share his ideas in some of the biggest gatherings of digital marketing professionals around the world.

He is a regular panel-in-attendance for business and digital marketing awarding bodies, including the Asia-Pacific Stevie Awards, where he helmed the judging committee for the Marketing, Live Events, Websites & Apps Awards (2022), and as judge for the IBA (2019 to 2021.

And finally, he is also a prolific and respected thought leader who popularized the process-focused SEO approach in 2013 with a published case study on how to recover from a Google Penalty and Penguin update – a piece that went viral worldwide and was included in the Moz Top 10 articles at that time.

He writes for several publishers in the digital marketing industry, including:

• AdWeek

• HubSpot

• Content Marketing Institute

• E27, and;

• PR Daily

And appears and writes for local media in the Philippines, among which include:

• Rappler

• ANC, and;

• Others