Ro-Ann currently serves as Chief Integration Officer of Wavemaker Philippines (GroupM), driving the agency’s integrated method for marketing communications campaigns, seamlessly leveraging data and analytics around the consumer journey approach in designing media and content campaigns.

Having worked in the digital marketing industry for more than 18 years, she has strong hands-on experiences in Digital Media Planning and Strategy, Programmatic Advertising and Strategy, Performance Marketing, and Web Analytics handling small-medium businesses and global companies in US, EMEA, and SEA. Before moving back to Manila in 2022, she was based in Bangkok for more than 10 years working with top global media agencies in IPG, Omnicom, and Publicis, and successfully helped overachieve KPIs and further drive digital transformation strategies via performance and data-driven marketing in finance, computers and technology, consumer electronics, automotive, telco, and FMCG verticals.