Agenda

SCHEDULE

8:30 am - 8:45 am

Welcome Remarks

8:45 am - 9:15 am

Content Marketing Track: Creating a High-Performing Content Marketing Strategy

Laszlo Lim, Kankan Ramos

Laszlo Lim

Managing Partner, InvictusPH

Ro-Ann Gutierrez

Chief Integration Officer, Wavemaker Philippines

Angela Chen-Delantar

Co-Founder & CEO, Eskwelabs

Allan Ngo

Founder & Email Marketing Consultant, Digital Solopreneur

Ron Baetiong

Founder and CEO, Podcast Network Asia & Podmachine

Kankan Ramos

Managing Partner, InvictusPH

9:30 am - 10:00 am

Content Marketing Track: A Content Marketer’s Guide to ChatGPT, DALL-E, and AI-generated Content

Carlo Ople

Chairman, Unbox Group of Companies

10:15 am - 10:45 am

Content Marketing Track: How to Use Podcasting as a Marketing Tool

Ron Baetiong

Founder and CEO, Podcast Network Asia & Podmachine

11:00 am - 11:30 am

Digital Branding & PR Track: Your Brand Message: From Preference to Significance

Laszlo Lim

Managing Partner, InvictusPH

2:15 pm - 2:45 pm

SEO Track: Google Helpful Content Update: What You Need to Know

Sean Si

CEO and Founder, SEO Hacker

3:00 pm - 3:30 pm

SEO Track: How Psychology Can Boost Your SEO Strategies

Bernard San Juan III

Managing Partner, Truelogic

3:45 pm - 4:15 pm

Social Media Marketing Track: Facebook and Instagram Marketing Strategies That Convert

Pamy Hernandez

Executive Digital Director, Dentsu Creative Philippines

4:30 pm - 5:00 pm

Social Media Marketing Track: How to Work With Influencers on TikTok

Ace Gapuz

CEO, Blogapalooza

8:30 am - 8:45 am

Welcome Remarks

8:45 am - 9:15 am

UX & Website Optimization Track: Conversion Rate Optimization (CRO) Tips For Low Traffic Websites

Gary Viray

Founder & Head of Growth, Propelrr

9:30 am - 10:00 am

E-Commerce Track: The Key Ingredients of Social Commerce Success

Kara Gengania

E-Commerce Lead, Coca-Cola Philippines

10:15 am - 10:45 am

E-Commerce Track: E-commerce Trends to Look Out for in 2023

Christian Domingo

Digital Business Development Head, NutriAsia

11:00 am - 11:30 am

UX & Website Optimization Track: 4 Simple UX Practices Proven To Increase Conversions

Cheryl Fuerte

Associate Director - Digital, The Economist Group

1:30 pm - 2:00 pm

E-Commerce Track: Integrating Multichannel Touchpoints for Your E-commerce Platform to Build an Effective Personalization Strategy

Manny Gonzales

Ogilvy Consulting Philippines Lead, Ogilvy

2:15 pm - 2:45 pm

Digital Copywriting Track: Using the Science of Persuasion in Your Copywriting

Angie Tijam-Tohid

Executive Creative Director, Havas Ortega Group

3:00 pm - 3:30 pm

Digital Copywriting Track: Publishing your Book from End to End Just Using your Smart Phone

Ivanna Dela Torre

Director, Asia Group Advisors

3:45 pm - 4:15 pm

Digital Branding & PR Track: The Case for Authentic Marketing

Kankan Ramos

Managing Partner, InvictusPH

4:30 pm - 5:00 pm

Digital Branding & PR Track: Building an Effective Reputation Management Strategy to Protect Your Digital Footprint

Jonas delos Reyes

FVP - Head of Digital Marketing and Omnichannel Design, Metrobank

8:30 am - 8:45 am

Welcome Remarks

8:45 am - 9:15 am

Data & Analytics Track: What's New in GA4 and How to Move on from Universal Analtics

Amir Tohid

Co-Founder & Managing Partner, Analytics Effect

9:30 am - 10:00 am

Data & Analytics Track: How to Collect Zero-Party & First Party Data

Pamela Padilla

Head of Analytics, NuWorks Interactive Labs

10:15 am - 10:45 am

Data & Analytics Track: Co-working with Generative AI for Content Creation, Strategy, and Analytics

Angela Chen-Delantar

Co-Founder & CEO, Eskwelabs

11:00 am - 11:30 am

Email & Chat Marketing Track: Harnessing the Power of Email Marketing and Automation

Allan Ngo

Founder & Email Marketing Consultant, Digital Solopreneur

2:15 pm - 2:45 pm

Digital Branding & PR: Track Employee Engagement as a Brand Strategy

Marilyn Ventenilla

Vice President - Communications, Everise

3:00 pm - 3:30 pm

Digital Advertising Track: Optimizing Facebook Ads Testing for Successful Campaigns

Ro-Ann Gutierrez

Chief Integration Officer, Wavemaker Philippines

3:45 pm - 4:15 pm

Community Management Track: The Soul and Human Connection in Building Digital Communities

Lilit Reyes

Creative Ideas and Brand Communications Consultant

Stay Connected

SCHEDULE

Agenda

Welcome Remarks

Content Marketing Track: Creating a High-Performing Content Marketing Strategy

Content Marketing Track: A Content Marketer’s Guide to ChatGPT, DALL-E, and AI-generated Content

Content Marketing Track: How to Use Podcasting as a Marketing Tool

Digital Branding & PR Track: Your Brand Message: From Preference to Significance

SEO Track: Google Helpful Content Update: What You Need to Know

SEO Track: How Psychology Can Boost Your SEO Strategies

Social Media Marketing Track: Facebook and Instagram Marketing Strategies That Convert

Social Media Marketing Track: How to Work With Influencers on TikTok

Welcome Remarks

UX & Website Optimization Track: Conversion Rate Optimization (CRO) Tips For Low Traffic Websites

E-Commerce Track: The Key Ingredients of Social Commerce Success

E-Commerce Track: E-commerce Trends to Look Out for in 2023

UX & Website Optimization Track: 4 Simple UX Practices Proven To Increase Conversions

E-Commerce Track: Integrating Multichannel Touchpoints for Your E-commerce Platform to Build an Effective Personalization Strategy

Digital Copywriting Track: Using the Science of Persuasion in Your Copywriting

Digital Copywriting Track: Publishing your Book from End to End Just Using your Smart Phone

Digital Branding & PR Track: The Case for Authentic Marketing

Digital Branding & PR Track: Building an Effective Reputation Management Strategy to Protect Your Digital Footprint

Welcome Remarks

Data & Analytics Track: What's New in GA4 and How to Move on from Universal Analtics

Data & Analytics Track: How to Collect Zero-Party & First Party Data

Data & Analytics Track: Co-working with Generative AI for Content Creation, Strategy, and Analytics

Email & Chat Marketing Track: Harnessing the Power of Email Marketing and Automation

Digital Branding & PR: Track Employee Engagement as a Brand Strategy

Digital Advertising Track: Optimizing Facebook Ads Testing for Successful Campaigns

Community Management Track: The Soul and Human Connection in Building Digital Communities