Digital marketing covers a lot of areas. You can be a generalist with broad knowledge and skills in many or all areas of digital marketing. Or you can be a specialist focused on a very specific area, like SEO, social media marketing, or mobile marketing.
How about you? Which course should you choose? Consider these factors to make your decision:
1. Your skill level
If you’re a beginner or have very little background in digital marketing or digital selling, definitely choose the foundational courses. The Professional Diploma in Digital Marketing is your best choice if you’re a marketing professional, business owner, or fresh graduate with zero or minimal digital marketing skills.
On the other hand, if you are already experienced in many aspects of digital marketing, you may want to consider to specialize in a more specific area. However, if you’re highly advanced in just one area, like SEO or social media marketing, but weak in other areas, it will certainly benefit you if you take a generalist course so that you develop broader skills and have a more holistic perspective of digital marketing.
2. Your career path
What you pursue as a career is also a key factor to consider. If you want to be a generalist, able to run social media, search, email, and mobile marketing campaigns for a brand or at a digital agency, take a generalist course.
But if you are already sure that you want to specialize in SEO, because you love SEO and you find social media or mobile marketing not your cup of tea, then go for a specialist course. Your career will be deep rather than wide.
3. Your occupation
If you’re in marketing, say a product manager, corporate communications manager, marketing communications manager, brand manager, and the like, and either want to shift to a digital marketing career or simply just want to upgrade your skill set, stick to a generalist course. If you’re a business owner who want to run your own digital marketing campaigns or want to work better with third party agencies or freelancers for your campaigns, do the same. If you have a startup or work for one, same thing. It doesn’t make sense to specialize in these cases.
But if you’re a digital marketer and want to specialize, then consider taking the foundational course if you need to broaden your knowledge and then pursue a specialist course.
In the Philippines, DMI has appointed Learning Curve (through its DMHQ division) as its Education Partner. Currently, we offer the he Professional Diploma in Digital Marketing as a 10-week, live classroom training program. We also offer DMI’s specialist programs as online courses for the general public and live in-house training programs for corporate clients.
Heinz is the Program Director of DigitalMarketersHQ (DMHQ) and President of Learning Curve, the Education Partner of the Digital Marketing Institute (DMI) in the Philippines. He is an Internet and technology media pioneer, publishing and editing print and online content since the late 90s.
About us and this blog
DigitalMarketersHQ (DMHQ) is the Education Partner of the Digital Marketing Institute (DMI) in the Philippines. Follow our blog to learn about industry trends, best practices, and digital marketing training and careers.