FAQs on Digital Marketing Certification
in the Philippines
A digital marketing certification is a professional title given by an organization that is widely recognized in digital marketing education. It shows evidence that your knowledge and skills are aligned with global industry standards. The Certified Digital Marketing Professional (CDMP) title from the Digital Marketing Institute (DMI) is an example.
There are two types of digital marketing certifications. One is vendor-specific, such as those from Facebook and Google. And another is vendor-neutral, such as those of the Digital Marketing Institute (DMI). It’s great if you get as many certifications as you can. What’s great with DMI is it covers all the areas of digital marketing, not just Facebook marketing or Google Ads.
Yes, DMI’s certifications are internationally recognized. In fact, its Global Industry Advisory Champions are composed of the global marketing and e-learning executives of Meta, Google, Microsoft, and more. That means these industry leaders have validated DMI’s curriculum.
There are only two vendor-neutral international digital marketing certification organizations: DMI and OMCP. DMI is vastly superior in terms of curriculum and value. It is the only certification recognized by the American Marketing Association and Australian Marketing Institute.
A digital marketing certificate is evidence that you have completed a digital marketing course. Any individual or company can issue a certificate after taking an online quiz. It is not widely recognized so there is little value. On the other hand, a digital marketing certification is issued by an international organization recognized widely by the industry, such as DMI. You have to take and pass an online exam to earn the certification.
Any professional certification must be maintained by earning credits for continuing professional development (CPD). For CDMP, it is valid for 3 years and can be renewed by earning the required CPD credits. DMI provides numerous ways for you to earn them.
