Digital Marketing Essentials

About the Course

This beginner Digital Marketing Essentials Course provides a comprehensive introduction to essential digital tools, technologies, and their applications. Explore topics such as digital transformation, AI integration, social media, and strategic digital planning. Ideal for non-marketing teams aiming to enhance their digital literacy and awareness.
Centered on career-ready learning, this course combines essential reading, case studies, and practical toolkits to ensure a solid understanding of digital marketing fundamentals. It’s designed to quickly familiarize participants with key concepts and foundational skills for real-world applications.

Course Content

Harness the potential of digital innovation in the modern business world.
Discover how advanced technologies are reshaping communication and interaction for both individuals and organizations.
Explore the transformative effects of social media and AI, and understand the importance of leveraging the expanding influence of digital consumers to stay ahead in today’s competitive landscape.

Unpack the digital consumer revolution and its profound influence on contemporary marketing strategies.
Examine the shifting dynamics of the Buyer’s Journey, now more intricate and non-linear than ever.
Discover the significance of creating detailed buyer personas and building a strong online presence that places customer experience at the forefront.

Explore the transformative potential of social media in revolutionizing marketing strategies.
Unlock the power of mobile-first social apps to drive meaningful customer engagement.
Delve into the rapidly growing ecommerce landscape and understand why businesses across various industries are capitalizing on online marketplaces to expand their reach and maximize opportunities.

Grasp the critical role of data-driven decision-making in today’s digital era.
Discover how AI technologies are utilized to perform swift data analysis and generate actionable insights.
Delve into ethical data collection practices and understand the responsibilities of individuals and organizations in safeguarding data and ensuring privacy protection.

Explore the role of digital strategy development in achieving organizational success.
Understand the importance of aligning technology deployment with well-defined objectives, goals, and KPIs.
Foster a strategic mindset that combines visionary thinking with the flexibility to adapt to evolving circumstances.

₱25,000.00

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Skill LevelBeginner
Course Duration: 6h

Requirements

The Foundation Certificate in Digital is assessed by a 45 minute exam administered by our computer-based testing partner via its global network of test centers.
The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.
The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent.

Target Audience

Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.
A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

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About the Course

Course Content

Harness the potential of digital innovation in the modern business world.

Discover how advanced technologies are reshaping communication and interaction for both individuals and organizations.

Explore the transformative effects of social media and AI, and understand the importance of leveraging the expanding influence of digital consumers to stay ahead in today’s competitive landscape.

Unpack the digital consumer revolution and its profound influence on contemporary marketing strategies.

Examine the shifting dynamics of the Buyer’s Journey, now more intricate and non-linear than ever.

Discover the significance of creating detailed buyer personas and building a strong online presence that places customer experience at the forefront.

Explore the transformative potential of social media in revolutionizing marketing strategies.

Unlock the power of mobile-first social apps to drive meaningful customer engagement.

Delve into the rapidly growing ecommerce landscape and understand why businesses across various industries are capitalizing on online marketplaces to expand their reach and maximize opportunities.

Grasp the critical role of data-driven decision-making in today’s digital era.

Discover how AI technologies are utilized to perform swift data analysis and generate actionable insights.

Delve into ethical data collection practices and understand the responsibilities of individuals and organizations in safeguarding data and ensuring privacy protection.

Explore the cutting-edge world of AI and its transformative impact on digital marketing.

Discover how AI drives efficiency, reduces costs, and revolutionizes key business processes from market research to content creation.

Explore the role of digital strategy development in achieving organizational success.

Understand the importance of aligning technology deployment with well-defined objectives, goals, and KPIs.

Foster a strategic mindset that combines visionary thinking with the flexibility to adapt to evolving circumstances.

Requirements

Target Audience

Digital Marketing Essentials

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