Digital Marketing Course – Certified Digital Marketing Professional – DMHQ | Digital Marketing Courses and Certifications Philippines

About the Course

Become a Certified Digital Marketing Professional (CDMP) through DMI PRO, now on Syllabus Version 11.
This Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI) is equivalent to Level 5 in the European Qualifications Framework, so your credentials are recognized by European universities and employers.
Stay ahead in the dynamic world of digital marketing with the globally acclaimed #1 digital marketing diploma designed by leading industry experts. Transition beyond theoretical knowledge to hands-on mastery of essential digital marketing skills, including AI, digital strategy, social media, PPC, and more. Acquire the expertise to make a tangible impact on your career and business from day one. Earn your certification as a professional, showcasing cutting-edge, industry-aligned capabilities.
Step into the future as an AI-powered digital marketing expert with advanced AI skills!

Why Choose DMI?

Get an internationally recognized digital marketing certification with an academic credential equivalent to a professional diploma recognized throughout Europe
Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
Global alumni network of almost 300,000 members worldwide
Earn the prestigious title of Certified Digital Marketing Professional!

How You Will Learn

Live, weekly online classes: Learn from DMI-certified local subject matter experts and interact with classmates for 15 weeks.
Group work and class engagement: Collaborate with classmates on presentations, get advice from lecturers, and receive weekly lesson plans.
Self-paced online learning: Get 6 months of access to 10 modules of highly interactive video courseware.
Continuing education: Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, podcasts, e-books, articles, templates, and more.
Global community & class tutors: Engage with other DMI students and graduates worldwide and get support from class tutors.

Course Benefits

Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
Create compelling digital display campaigns
Capture, segment and manage subscribers for fruitful email marketing campaigns
Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
Leverage mobile marketing for a precision micro-targeting edge
Create a cohesive digital marketing strategy for your business

Course Content

Unlock the power of digital marketing in the age of AI.
Gain a comprehensive understanding of key principles, and effectively navigate diverse digital channels
Explore the transformative impact of AI-driven tools, machine learning, and large language models on the business landscape.
Develop holistic, 360-degree campaigns designed to forge strong and meaningful connections with your audience.

Develop powerful content marketing strategies by adopting a persona-driven, data-centric approach.
Hone your skills in creating, curating, and amplifying content.
Utilize AI-powered tools and insights to forge meaningful audience connections, streamline the buyer’s journey, and accurately assess success.

Build a robust social media presence by using the strengths of major platforms to expand and captivate your audience.
Explore effective techniques for fostering vibrant communities.
Implement high-impact paid campaigns.
Harness the power of AI-driven tools to elevate social commerce and extend your brand’s influence.

Develop a deep understanding of SEO fundamentals, from the mechanics of search engines and SERPs to mastering strategic keyword research.
Apply technical, on-page, and off-page optimization techniques to enhance organic rankings effectively.
Harness free, paid, and AI-driven tools to analyze, adjust, and continuously improve your SEO strategy for long-term online success.

Tap into the potential of PPC and display advertising to connect with active consumers and enhance your brand’s presence.
Gain expertise in budgeting, bidding strategies, and designing impactful ads on platforms like Google Ads.
Optimize campaigns with precision using AI-powered tools and advanced targeting techniques to reduce costs and maximize ROI.
Create a cohesive marketing approach by integrating display and video advertising into a seamless, goal-oriented strategy.

Harness the power of email marketing with AI and automation to simplify processes and amplify outcomes.
Create tailored, performance-focused email campaigns, ensure compliance with data protection regulations, and enhance open and click-through rates.
Utilize CRM platforms and analytics to drive engagement, generate leads, and build lasting brand loyalty while guaranteeing optimal deliverability and audience reach.

Strengthen your professional skill set to thrive in today’s fast-paced work environment.
Master project management methodologies, foster agile thinking to drive innovation, and enhance creativity and problem-solving abilities.
Build expertise in strategic planning, effective time management, and persuasive communication to achieve both personal and organizational success.

Create a compelling online presence that attracts and converts visitors effectively.
Develop user-focused, seamless websites that align perfectly with business objectives and the buyer’s journey.
Gain expertise in e-commerce and social commerce strategies to boost sales and elevate customer satisfaction.
Enhance performance through data-driven insights and A/B testing.

Unlock the full potential of GA4 to convert data into meaningful insights.
Master the setup, configuration, and optimization of GA4 while ensuring compliance with privacy standards.
Use its AI-powered features to track campaign performance, evaluate customer journeys, and make informed decisions that drive exceptional business outcomes.

Create a robust digital marketing strategy that seamlessly incorporates AI to optimize planning, execution, and return on investment.
Establish clear goals, define measurable KPIs, and strategically allocate budgets.
Conduct thorough, research-based channel selection and design innovative approaches to captivate audiences.
Execute campaigns with precision using actionable plans and a well-balanced media mix to achieve impactful results.

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Skill LevelIntermediate
Course Duration: 40h

Requirements

The digital marketing diploma course consists of approximately 28-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
The digital marketing diploma is assessed with a two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Target Audience

Professionals responsible for crafting and executing online marketing strategies
Aspiring digital marketers seeking to establish their careers
Marketing specialists aiming to adapt to rapid industry changes and unlock growth opportunities
Roles such as Marketing Executives, Coordinators, Assistants, Interns, and Analysts
Brand Managers, Strategists, Event Planners, and PR professionals
Creative experts including Copywriters and Content Creators
Media Planners and Buyers looking to optimize campaigns
Analysts such as Market Researchers, Data Analysts, and Product Marketers
Marketing leaders including Managers and Directors
Consultants and IT professionals expanding their expertise in digital transformation
Entrepreneurs and small business owners eager to grow their ventures online

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