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Postgraduate Diploma in Digital Marketing (BPP University)

Original price was: ₱445,000.00.Current price is: ₱300,000.00.
  • March 23, 2025

About the Course

  • Transform your marketing career with BPP University’s Postgraduate Diploma in Digital Marketing. Powered by the Digital Marketing Institute (DMI), this expert-level program blends rigorous academic insights with practical, real-world applications.
  • The PG Diploma in Digital Marketing is a part-time program that will run over a period of 4 terms. Each term consists of 15 weeks. You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)
  • It is an asynchronous program that you can take at your own pace. You can also interact via live webinars, community forums, tutor support, and more

Academic Credentials

  • Unlike postgraduate courses in digital marketing, which are only certificate programs that provide a few credits for an MBA, the Postgraduate Diploma in Digital Marketing Program from the Digital Marketing Institute (DMI) and BPP University is credit rated at level 7 diploma qualification as per the Framework for Higher Education Qualifications (FHEQ).
  • Level 7 qualifications are categorized as postgraduate level and include qualifications such as Master’s degrees, Postgraduate Diplomas, and Postgraduate Certificates. This means that your degree will be recognized at this level in the UK and as level 7 in Europe (EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond. Universities and employers in Europe and beyond will recognize your postgraduate diploma as an academic credential.

About BPP University

 

  • UK-based BPP University blends academically rigorous study content with practical delivery methods using the latest learning technologies. It comprises four schools across business, law, nursing, and technology, with 21,000 students across eight locations across England and online around the world.
  • BPP produces graduates ready to apply their new skills in the workplace straight away. It ranks fourth for the number of UK postgraduate students in highly skilled employment. 98% of BPP University graduates in employment were in highly skilled occupations 15 months after graduating.

Admission Requirements

  • This course requires a Bachelor’s degree (minimum 2nd class honors) or relevant work experience (minimum of 3 years). To apply for this diploma, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that outlines your academic history, course studied, grades achieved, and date of graduation. This can be requested from your university, if you do not have a copy.
  • All applications and supporting documentation are reviewed by BPP University’s Admissions Board.
  • Enrolment dates from 2024 are: May 1, July 1, September 1, and November 1.

 

Course Benefits

  • Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing
  • Critically analyze internal and external influences on the practice of digital marketing including ethical and risk dimension
  • Select relevant tools and techniques to inform decision making based on marketing and management information
  • Critically evaluate interdependencies within an organization’s internal and external environment leading to management decision
  • Critically analyze complex situations to inform management decision-making on digital marketing in the current business environment
  • Formulate a critical awareness of contemporary issues in digital marketing and communications
  • Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders
  • Exercise professional judgement in complex situations in order to make effective decisions
  • Apply critical thinking to practical and theoretical problems by generating insights using analytical tools
  • Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future
  • Utilize a wide range of resources relevant to a professional in digital marketing to direct their own learning experience

Course Content

  • Managing Marketing Activities
  • Digital Marketing & Customer Experience
  • Designing & Optimizing Customer Experience
  • Content Marketing
  • Website Optimization
  • Project Planning & Strategic Thinking
  • Personal Skills for Marketing Practitioners
  • User Experience Research
  • Communications Fundamentals
  • Data Privacy, Protection & GDPR
  • Social Research and Consumer Behavior
  • Graphic Design Essentials
  • Digital Channels
  • Creativity & Problem-Solving Skills
  • Data Visualization, Reporting, and Presentation

Original price was: ₱445,000.00.Current price is: ₱300,000.00.
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  • Skill LevelExpert

Requirements

  • This course requires a Bachelor’s degree (minimum 2nd class honors) or relevant work experience (minimum of 3 years).
  • This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks. You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)
  • The course requires the completion of two digital marketing assignments in Digital Marketing Research and Digital Marketing Strategy. As part of your Digital Marketing Research paper, you will undertake real-world research (e.g., in the form of surveys, focus groups, and/or interviews). These assignments are designed to offer you the opportunity to produce meaningful and grounded digital marketing projects focused on your own digital career or business aspirations.

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Target Audience

  • Marketing executives, marketing managers, and digital marketing managers aiming to elevate their careers to new heights.
  • Directors and senior leaders seeking to design impactful digital marketing strategies and foster an integrated digital approach across their organizations.
  • Career switchers aspiring to transition into the field of digital marketing.
  • IT managers, product managers, and sales managers, among others, looking to expand their expertise and collaborate effectively to accelerate digital transformation within their organizations.
  • CEOs and entrepreneurs focused on scaling their businesses online.
  • Students eager to acquire advanced digital marketing skills and fast-track their career growth.
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Postgraduate Diploma in Digital Marketing (BPP University)
Original price was: ₱445,000.00.Current price is: ₱300,000.00.
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