Social Media Marketing Course – Certified Social Media Marketing Specialist – DMHQ | Digital Marketing Courses and Certifications Philippines

About the Course

Enroll in the best social media marketing course, now available in the Philippines! This online course from the Digital Marketing Institute (DMI) covers Facebook, Instagram, TikTok, YouTube, and more.
This Professional Diploma in Social Media Marketing is equivalent to a level 5 in the UK grading system, so your credentials are recognized by European universities and employers.
Enhance your social media expertise and harness AI-driven strategies with practical, hands-on learning, expert guidance, and cutting-edge tools. The updated DMI social media certification course, developed by industry leaders, provides you with advanced skills in social media management, research, content creation, and campaign optimization.
Through interactive learning experiences, guided tutorials, platform simulations, and access to DMI’s professional resources, you’ll gain the skills to make an immediate impact, stay ahead of emerging trends, and elevate your career to new heights.

Why Choose DMI?

Get an internationally recognized professional certification with an academic credential equivalent to a professional diploma level 5
Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
Global alumni network of almost 300,000 members worldwide
Earn the prestigious title of Certified Social Media Marketing Specialist!

How You Will Learn

Self-paced online learning. Get 6 months of access to 9 modules of highly interactive video courseware.
Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.

Course Benefits

Unlock the potential of AI to elevate your social media strategy from start to finish.
Conduct thorough social research and extract actionable insights from data using AI tools.
Plan, execute, and measure the success of your campaigns, leveraging AI to create compelling, conversion-focused content tailored to platforms and apps.
Master the art of promoting content on major platforms and social apps.
Learn to set up and optimize a Facebook Page, effectively manage Instagram and WhatsApp accounts, and use these platforms to build brand awareness and advertise products or services.
Establish a robust LinkedIn presence, applying best practices for professional networking and advertising.
Launch and manage YouTube and TikTok channels, utilizing social video to enhance your marketing campaigns.
Finally, design and execute an impactful social customer service strategy to foster engagement and loyalty in the digital landscape.

Course Content

Master the art of targeted digital campaigns by utilizing consumer insights and the power of AI-driven research.
Convert raw data into meaningful strategies, anticipate market trends, and refine your approach to maximize ROI.
Deliver tailored, impactful marketing efforts that resonate with your audience and achieve measurable success.

Craft a dynamic social media strategy that captivates and converts by tailoring content to meet audience expectations and platform nuances.
Harness the power of AI for creating and optimizing content, experiment with various formats to maintain engagement, and collaborate with influencers to deliver a cohesive and persuasive campaign.

Discover the full potential of Meta’s platforms—Facebook, Instagram, WhatsApp, and Threads—by mastering effective utilization strategies.
Build a compelling social media plan, streamline account management, create customized content that resonates with your audience.
Execute powerful paid campaigns designed to maximize reach and ROI.

Maximize LinkedIn’s potential to grow your professional network and elevate your organization’s presence.
Unlock essential features, refine advertising strategies, explore various ad formats.
Harness LinkedIn’s native analytics tools to evaluate performance and fine-tune campaigns for optimal success.

Unlock the potential of integrating social apps to maximize your marketing efforts.
Streamline account management, boost brand visibility with targeted advertising, and harness analytics to track performance and refine strategies.
Utilize platforms like X, Pinterest, and WeChat to create impactful campaigns and expand your reach across diverse audiences.

Elevate brand awareness and drive engagement through the power of social video.
Build a compelling YouTube presence, tap into TikTok’s unique ability to create viral moments, and leverage Snapchat’s and Twitch’s advertising capabilities to effectively target audiences.
Refine your strategies to enhance ad performance and achieve impactful, measurable outcomes.

Create a captivating social video strategy designed to grab attention, foster engagement, and set your brand apart.
Broaden your audience reach and cultivate a loyal social following through impactful video content.
Maximize your return on investment by leveraging targeted advertising and utilizing data-driven insights to fine-tune and amplify results.

Delve into the impact of social commerce and affiliate marketing on digital strategies.
Gain expertise in establishing social commerce stores, enhancing paid campaign performance, and utilizing affiliate partnerships and influencer collaborations.
These approaches empower you to drive sales growth and deliver tangible, measurable business outcomes.

Master the core principles of customer experience (CX) to deliver exceptional service and foster loyalty.
Apply industry best practices, leverage automation for efficiency, and effectively navigate crisis situations to maintain trust.
Strengthen social customer service performance using advanced evaluation methods, and uncover the pivotal role social customer service plays in shaping businesses in the digital era.

Learn to craft AI-driven social media strategies from the ground up.
Develop the ability to set clear, measurable goals, harness data for informed decision-making, and design innovative, engaging content.
Master the process of creating a detailed media plan and analyzing performance metrics to uncover actionable insights and optimize future campaigns.

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Skill LevelIntermediate
Course Duration: 27h

Requirements

This course consists of approximately 27 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
This Professional Diploma in Social Media Marketing is assessed by one two-hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent

Target Audience

Those with responsibility for planning, building, executing, managing, and reporting on social media marketing campaigns
Anyone looking to pursue or advance a career in digital marketing
Social media content creators, influencers, and content marketers
Social media consultants
Marketing managers and marketing directors
Digital marketing generalists, specialists, and managers

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About the Course

Why Choose DMI?

How You Will Learn

Course Benefits

Course Content

Master the art of targeted digital campaigns by utilizing consumer insights and the power of AI-driven research.

Convert raw data into meaningful strategies, anticipate market trends, and refine your approach to maximize ROI.

Deliver tailored, impactful marketing efforts that resonate with your audience and achieve measurable success.

Craft a dynamic social media strategy that captivates and converts by tailoring content to meet audience expectations and platform nuances.

Harness the power of AI for creating and optimizing content, experiment with various formats to maintain engagement, and collaborate with influencers to deliver a cohesive and persuasive campaign.

Discover the full potential of Meta’s platforms—Facebook, Instagram, WhatsApp, and Threads—by mastering effective utilization strategies.

Build a compelling social media plan, streamline account management, create customized content that resonates with your audience.

Execute powerful paid campaigns designed to maximize reach and ROI.

Maximize LinkedIn’s potential to grow your professional network and elevate your organization’s presence.

Unlock essential features, refine advertising strategies, explore various ad formats.

Harness LinkedIn’s native analytics tools to evaluate performance and fine-tune campaigns for optimal success.

Unlock the potential of integrating social apps to maximize your marketing efforts.

Streamline account management, boost brand visibility with targeted advertising, and harness analytics to track performance and refine strategies.

Utilize platforms like X, Pinterest, and WeChat to create impactful campaigns and expand your reach across diverse audiences.

Elevate brand awareness and drive engagement through the power of social video.

Build a compelling YouTube presence, tap into TikTok’s unique ability to create viral moments, and leverage Snapchat’s and Twitch’s advertising capabilities to effectively target audiences.

Refine your strategies to enhance ad performance and achieve impactful, measurable outcomes.

Create a captivating social video strategy designed to grab attention, foster engagement, and set your brand apart.

Broaden your audience reach and cultivate a loyal social following through impactful video content.

Maximize your return on investment by leveraging targeted advertising and utilizing data-driven insights to fine-tune and amplify results.

Delve into the impact of social commerce and affiliate marketing on digital strategies.

Gain expertise in establishing social commerce stores, enhancing paid campaign performance, and utilizing affiliate partnerships and influencer collaborations.

These approaches empower you to drive sales growth and deliver tangible, measurable business outcomes.

Master the core principles of customer experience (CX) to deliver exceptional service and foster loyalty.

Apply industry best practices, leverage automation for efficiency, and effectively navigate crisis situations to maintain trust.

Strengthen social customer service performance using advanced evaluation methods, and uncover the pivotal role social customer service plays in shaping businesses in the digital era.

Learn to craft AI-driven social media strategies from the ground up.

Develop the ability to set clear, measurable goals, harness data for informed decision-making, and design innovative, engaging content.

Master the process of creating a detailed media plan and analyzing performance metrics to uncover actionable insights and optimize future campaigns.

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