About This Course
Get trained in all the major areas of digital and social selling, from finding prospects and attracting customers to increasing engagement and closing sales. This 5-module course will equip you with the knowledge and skills to succeed in selling and marketing your products and services online. It’s also perfect for authors, speakers, consultants, thought leaders, and content creators to build their personal brand.
How You Will Learn
- Self-paced online learning. Get 3 months of access to 5 modules of the highly interactive video courseware.
- Continuing education. Receive 3 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
- Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.
Learning Objectives
Work with tools, tactics, and the freshest thinking to create campaigns that engage and convert.
Understand consumer behavior and apply that understanding to your purposes
Take your message fluently across the various platforms
Make meaningful content that speaks to the right people
Create and distribute ideas that sink into brains and influence behavior
Reframe customer service as a marketing tool and leverage its power
Take your brand into unexplored territory, study its trajectory, and re-calibrate the strategy
Material Includes
- Associate-level certification
- 24/7 access to content
- 9 hours of online training
- 3 months free access to DMI membership portal
Target Audience
- Salespeople, Consultants, Team Leads and Sales Reps of all levels
- Business Development Executives and Managers
- Account Managers, Relationship Managers and those leading sales teams
- Entrepreneurs and Small Business Owners
- Marketing and other roles looking to develop their digital sales capabilities
- All customer facing roles
- Executives that need an awareness of digital/social selling and its impact at a strategic level
Curriculum
9h
Module 1: Fundamentals of Social Selling
This module will cover how the buying journey has fundamentally changed. Learn how social media helps with delivering your message and how to integrate digital sales tools.
Module 2: Finding and Targeting Prospects
Craft and refine target personas. Use social intelligence and listening tools to monitor online interactions and behavior. Use digital research to help you show up at the right time.
Module 3: Attracting Customers
Learn techniques to show up in your target’s social feeds. Create and curate content for social selling and build a network of buyers.
Module 4: Increasing Engagement
A deep look at the needs and motivations of buyers. Curate content that they desire to see. Analyze how best to satisfy and build a lasting rapport.
Module 5: Closing and Retaining
This module covers how to keep building your buyer community and use social to engage and convert more. You'll also learn how to up-sell and cross-sell via digital platforms.
₱20,000.00₱25,000.00
Material Includes
- Associate-level certification
- 24/7 access to content
- 9 hours of online training
- 3 months free access to DMI membership portal
