SEO Certification – Certified Search Marketing Specialist – DMHQ | Digital Marketing Courses and Certifications Philippines

About the Course

Become a Certified Search Marketing Specialist from the Digital Marketing Institute (DMI), the global standard in digital marketing certification. It is a completely new and updated SEO certification course and search engine marketing certification program of DMI in partnership with digital marketing guru Neil Patel.
This program is also a Professional Diploma in Search Marketing, equivalent to Level 5 of the European Qualifications Framework, making it recognized by European universities and employers.
Get trained in all the major areas of search marketing, from SEO and PPC to display advertising and Google Analytics. This 10-module SEO course will equip you with the knowledge and skills to rank higher in search engine results. Learn about SEO, PPC, and digital display advertising, along with the latest platforms, including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels.

Who is Neil Patel?

Neil Patel is one of the most popular and respected digital marketing and SEO experts in the world. He is the founder and CEO of NP Digital, founder of Ubersuggest, and co-founder of Crazy Egg, Hello Bar, and KISSmetrics
A New York Times bestselling author, the Wall Street Journal calls him a top influencer on the Web, Forbes says he is one of the top 10 marketers in the world, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

Why Choose DMI?

Get an internationally recognized digital marketing certification with an academic credential equivalent to a professional diploma
Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
Global alumni network of almost 300,000 members worldwide
Earn the prestigious title of Certified Search Marketing Specialist!

How You Will Learn

Self-paced online learning. Get 6 months of access to 8 modules of the highly interactive video courseware.
Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.

Course Benefits

Achieve mastery in on-page, off-page, and technical SEO to improve website rankings and drive organic traffic.
Develop comprehensive search marketing strategies that align seamlessly with your business goals and deliver quantifiable results.
Unlock the power of web analytics to assess, refine, and optimize search performance, enabling informed decision-making.
Streamline essential tasks such as keyword research, content creation, and performance tracking with advanced AI tools.
Design and execute PPC campaigns that deliver exceptional results, incorporating sophisticated bidding strategies and leveraging AI for precision targeting.
Stay ahead in the dynamic search marketing landscape by keeping up with the latest advancements in AI, automation, and algorithm updates.
Integrate SEO, PPC, and actionable data-driven insights to craft marketing campaigns that make a measurable impact on your business growth and success.

Course Content

Dive into the essentials of SEO, starting with how search engines and algorithms operate to enhance website visibility and attract more traffic.
Master SEO best practices, including strategic content planning and meticulous on-page optimization, to increase user engagement, improve search rankings, and maximize conversions effectively.

Excel in SEO-focused content strategies through effective keyword research, creation of authoritative and valuable content, and a consistent publishing approach.
Improve user experience and engagement by aligning with Google’s guidelines, implementing content pillar methodologies, and leveraging AI tools to streamline content creation, optimize performance, and boost overall marketing efficiency.

Elevate your website’s performance with advanced SEO strategies.
Dive into competitor analysis to uncover opportunities, build a robust backlink profile, and implement effective local, national, and international optimization tactics.
Gain expertise in technical SEO, refine e-commerce platforms for maximum impact, and harness AI tools to streamline processes, improve search rankings, and enhance return on investment.

Gain mastery over the fundamentals of PPC advertising by designing effective Google Ads campaigns.
Unlock the power of keyword research, craft compelling ad copy, and optimize landing pages to enhance user engagement and drive conversions.
Utilize AI-driven tools like Google AI Assistant and Performance Max to streamline targeting, refine bidding strategies, and achieve maximum campaign efficiency.

Acquire the skills to efficiently manage PPC budgets and enhance campaign performance using tools such as Google Ads Experiments and Editor.
Gain expertise in advanced bidding strategies, optimize Quality Scores, and implement effective remarketing techniques.
Utilize Google Ads, Analytics, and Tag Manager to accurately measure and report campaign success, driving better results and maximizing your investment.

Excel in outbound advertising by creating campaigns that ignite interest and align with search intent.
Develop expertise in strategic campaign planning and explore key channels such as Google Display and Meta to expand your reach.
Optimize demand generation using Responsive Display Ads, fine-tuned targeting, advanced bidding strategies, and comprehensive performance analytics to achieve impactful and measurable results.

Gain a strong foundation in Google Analytics 4 (GA4), starting with account setup and tracking code implementation.
Explore how to optimize events to derive actionable insights that drive decision-making.
Learn to analyze campaign performance effectively, ensure adherence to data privacy regulations, and apply Conversion Rate Optimization (CRO) techniques to increase conversions and accelerate business growth.

Leverage CRM and analytics data to guide strategic decision-making and refine search performance attribution.
Unlock the power of AI-driven data analysis to uncover valuable customer journey insights.
Enhance your data visualization skills in Excel by mastering formulas, creating insightful charts, and utilizing Pivot Tables to effectively present findings and predict campaign outcomes with precision.

Build expertise in conducting comprehensive search audits, creating detailed budgets, and developing audience profiles to design impactful search marketing strategies.
Enhance research efficiency with AI-powered tools, optimize resource allocation for maximum effectiveness, and monitor performance metrics to fine-tune campaigns.
Drive higher ROI and achieve refined, data-informed marketing outcomes.

Develop expertise in implementing powerful SEO, content, and paid search strategies that drive measurable results.
Elevate customer engagement through seamless omnichannel marketing, utilizing AI to simplify processes and boost efficiency.
Harness advanced reporting tools to monitor, analyze, and refine search strategies, ensuring optimal performance in today’s ever-evolving digital environment.

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Skill LevelIntermediate
Course Duration: 27h

Requirements

This course consists of approximately 3-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Certified Digital Marketing Specialist - Search Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Target Audience

Digital marketing professionals
Directors in digital marketing
SEO specialists, SEM/PPC specialists, search marketing consultants, and Google Ads specialists
Data analysts, marketing analysts, web analytics specialists, and CRO specialists
Content creators, content marketers, and demand generation managers
Lead generation specialists, performance marketing managers, and paid search specialists
Anyone looking to start or advance their career in search marketing

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