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Search Marketing

SEO Course – Certified Search Marketing Specialist

DMHQ

About This Course

Become a Certified Search Marketing Specialist from the Digital Marketing Institute (DMI), the global standard in digital marketing certification. This program is also a Professional Diploma in Search Marketing. It is a completely new and updated SEO course and search engine marketing certification program of DMI in partnership with digital marketing guru Neil Patel!

Who is Neil Patel?

In case you don’t know, Neil Patel is one of the most popular and respected digital marketing and SEO experts in the world.

  • Founder and CEO of NP Digital, founder of Ubersuggest, and co-founder of Crazy Egg, Hello Bar, and KISSmetrics
  • New York Times bestselling author
  • The Wall Street Journal calls him a top influencer on the Web
  • Forbes says he is one of the top 10 marketers in the world
  • Entrepreneur Magazine says he created one of the 100 most brilliant companies
  • Top 100 entrepreneur under the age of 30 by President Obama
  • Top 100 entrepreneur under the age of 35 by the United Nations

Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field.

Get trained in all the major areas of search marketing, from SEO and PPC to display advertising and Google Analytics. This 10-module SEO course will equip you with the knowledge and skills to rank higher in search engine results. Unlike other SEO training courses in the Philippines, the Certified Search Marketing Specialist is a more complete search marketing training program that will give you a holistic skill set to be successful in search marketing.

Learn about SEO, PPC, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel.

Why Choose DMI?

  • Get an internationally-recognized digital marketing certification with an academic credential equivalent to a professional diploma
  • Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
  • Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
  • Global alumni network of almost 300,000 members worldwide

At the end of the SEO course and search marketing program, and upon passing the certification exam through Pearson Vue, you will earn the prestigious title of Certified Search Marketing Specialist!

How You Will Learn

  • Self-paced online learning. Get 6 months of access to 8 modules of the highly interactive video courseware.
  • Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
  • Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.

Tags

Professional Certification

Learning Objectives

Rise up in Google rankings and become the go-to brand or authority
Plan, implement, and measure an effective SEO campaign – to make your brand seen
Create and position content which ultimately leads on a journey to
conversion
Optimize your website. Create a smooth and effective consumer journey
Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis, and campaign optimization for higher conversion rates

Material Includes

  • International professional diploma (upon passing the exam)
  • 24/7 access to content
  • 30 hours of online, on-demand training videos
  • Downloadable slides, transcripts, study notes, and other resources
  • 6 months of free access to DMI's membership portal
  • Free exam voucher

Target Audience

  • Digital Marketing Professionals / Specialists / Managers
  • SEO / Search Marketing Consultants

Curriculum

30h

Module 1: Introduction to Search Marketing

Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales.

Module 2: SEO Setup & Content

The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver's seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works.

Module 3: Optimizing SEO

Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment.

Module 4: Paid Search Fundamentals

So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business.

Module 5: Paid Search Campaigns

Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click.

Module 6: Demand Generation

Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long term engagement. Sure, it takes time but it’s worth the payoff.

Module 7: Search Analytics

Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface.

Module 8: Data & Data Visualization

Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey.

Module 9: Search Strategy – Research & Planning

So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives.

Module 10: Search Strategy 2 – Execution & Optimization

It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it?
seo course philippines

₱50,000.00₱100,000.00

50% off
Level
Intermediate
Duration 30 hours
Subject
Search Marketing

Material Includes

  • International professional diploma (upon passing the exam)
  • 24/7 access to content
  • 30 hours of online, on-demand training videos
  • Downloadable slides, transcripts, study notes, and other resources
  • 6 months of free access to DMI's membership portal
  • Free exam voucher
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