About This Course
Become a Certified Digital Marketing Strategy and Leadership Specialist from the Digital Marketing Institute (DMI), the global standard in digital marketing certification. This digital marketing strategy course is perfect if you’re looking to take on a strategic role or transition into a leadership position.
Get a Professional Diploma in Digital Strategy & Leadership through our digital marketing strategy course. You will learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will also gain the key skills and knowledge required to move into a management or leadership role in the digital marketing industry. There are 10 in-depth modules in this certification.
Get trained in all the major areas of digital marketing strategy, from digital communications and marketing automation to budgeting and strategy formulation. This 10-module digital marketing strategy course will equip you with the knowledge and skills to manage your digital marketing team and plan successful digital marketing campaigns, whether it’s for your company or your clients.
Why Choose DMI?
- Get an internationally-recognized digital marketing certification with an academic credential equivalent to a professional diploma
- Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
- Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
- Global alumni network of almost 300,000 members worldwide
At the end of the program, and upon passing the certification exam, you will earn the prestigious title of Certified Digital Strategy and Planning Specialist!
How You Will Learn
- Self-paced online learning. Get 6 months of access to 10 modules of highly interactive video courseware.
- Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
- Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.
Learning Objectives
Combine the power of data with state-of-art thinking to create measurable
campaigns that affect human behavior and drive conversion rates
Take the clarity and creativity of conventional marketing far beyond conventional limits
Automate. Unleash the silent power. Let your vision unfold as you sleep or play
Step up and lead. Where is the industry? What does it need tomorrow? Where can you take it? Planning means creating. Skills mean confidence
Respond and grow. The powers of analytics
Deliver as never before. Make everything you do and spend matter
Material Includes
- International professional certification (upon passing the exam)
- 6 months of 24/7 access to online course
- 30 hours of online, on-demand training videos
- Downloadable slides, transcripts, study notes, and other resources
- 6 months free access to DMI’s membership portal for continuing education
- Free exam voucher
Target Audience
- Digital Marketing Professionals /
- Specialists / Managers
- Strategy & Planning Consultants
Curriculum
30h
Module 1: Managing Marketing Activities
Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies.
Module 2: Communication Fundamentals
Explore the theoretical foundations of the communications process and evaluate the elements of the digital and traditional media mix. Look at the concepts of brand equity and architecture and see examples of how successful brands are built. Learn how to work with media stakeholders, identify the value of PR in marketing activities and learn how to manage in a crisis.
Module 3: Digital Marketing & Customer Experience
Understand the importance of audience research and segmentation to choose the best digital channels. Explore the principles of an omnichannel strategy and how to align channels with strategies. Identify the role of the customer journey and customer experience (CX) and how to use CX analysis and measurement. Learn how UX can drive higher ROI and explore the benefits of an agile mindset in the workplace.
Module 4: Digital Channels
This practical module gives an overview of channel planning and its challenges. Understand inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing and examine the key topics for each channel.
Module 5: Analytics, Data & Ethics
Take a deep dive into data and analytics to understand different data types and best practices for data management. Explore the fundamentals of analytics and the best practices to gain crucial insights. Understand the benefits of using AI in digital marketing and drill into data visualization and reporting, presentation skills, and data-driven decision-making. Explore privacy, ethics, data storage, and data protection.
Module 6: Managing a Digital Team
Gain the skills required to become an effective manager and understand the daily challenges. Understand the role of a manager, evaluate techniques for managing a digital team and know how to develop people and talent. Examine examples of motivation and explore techniques used to build team culture in hybrid, remote, or co-located environments.
Module 7: Budgeting & Building an Effective Digital Team
Determine a budget for a digital marketing campaign using tools to explore creative budgets, media budgets, and digital media pricing. Learn the key elements required to build an effective digital marketing team, assess the challenges faced and recommend tactics for recruiting, training, and onboarding personnel. Review techniques for coaching and mentoring team members and hone problem-solving skills.
Module 8: Digital Leadership
Understand the competencies and behaviors required for successful digital leadership. Explore the difference between managing and leading going from a managerial to a leadership role including ‘big picture’ thinking. Examine key behaviors, attitudes, and techniques to become a more effective leader.
Module 9: Developing a Digital Strategy with Strategic Thinking
Identify tactics and techniques to develop a digital marketing strategy by exploring SWOT analysis and PESTEL. Know the frameworks to implement a digital strategy and how to develop, document, and plan a strategy using SMART objectives, metrics, KPIs, and analytics. Learn how to use a digital marketing action plan to develop, communicate, and track strategy implementation.
Module 10: Driving Business Performance with Digital Marketing Strategy
Explore the concepts of digital transformation and the challenges facing effective strategy execution including complex customer journeys, marketing technology stack, and data privacy. Evaluate metrics that inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.
₱65,000.00₱175,000.00
Material Includes
- International professional certification (upon passing the exam)
- 6 months of 24/7 access to online course
- 30 hours of online, on-demand training videos
- Downloadable slides, transcripts, study notes, and other resources
- 6 months free access to DMI’s membership portal for continuing education
- Free exam voucher
