About This Course
Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognized certification in bite-sized learning units. Learn about Data Analytics, Reporting, Data Management, and Security, and understand how to configure GA4 and Universal Analytics with this short online Data and Web Analytics course.
This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.
- 4 interactive modules
- Associate-level certification
- 10.5 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Uncover the insight behind your data
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business
Demonstrate best practice to your customers and web visitors using GDPR and CCPA learnings
Nurture your database, segment it and use it creatively to deliver high impact digital marketing results
Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you
Material Includes
- 4 Interactive Modules
- 10.5 Hours self-paced learning content
- Associate Level Certification
- FREE DMI Membership included
- Practical Toolkits and Templates
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
- Anybody looking to skill up quickly in Data and Web Analytics
Curriculum
10h 30m
Module 1: Data, AI, and Data Protection
Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing. You will also explore privacy, ethics, data storage, and data protection
Module 2: Google Analytics 4 (GA4) Fundamentals
Learn how to set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools. You will also know how to gather data, and use reports for insights on campaign performance.
Module 3: Data Driven Decisions
Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits. You will also explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.
Module 5 – Visualizing and Presenting Data
Know how to present key findings and insights from your data and see how creative visualisation and presentation can help people understand what the data is telling you. You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualise data.
₱20,000.00₱25,000.00
Material Includes
- 4 Interactive Modules
- 10.5 Hours self-paced learning content
- Associate Level Certification
- FREE DMI Membership included
- Practical Toolkits and Templates
