About This Course
This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation. Also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing
Learning Objectives
Learn effective email strategy using solid data management and segmentation
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions
Learn how to design visually appealing content that resonates with your customers
Discover the power of testing, optimizing your email strategy
Learn about the growing importance of marketing automation
Material Includes
- 4 Interactive Modules
- 11 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
Curriculum
11h
Module 1 – Data Strategy
An effective email strategy is underpinned by solid data management and segmentation.
Module 2: Crafting Content and Managing Time
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.
Module 3: Creativity and Designing Content
Learn how to design visually appealing content that resonates with your customers.
Module 4: Testing, Optimization, and Automation
Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.
