About This Course
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy. This online Digital Display course includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
- 4 interactive modules
- Associate-level certification
- 9.5 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals
Develop your knowledge by learning how to work with data to measure and optimize your campaigns
Learn effective ways to work with others – external agencies, team members, and colleagues
Material Includes
- 4 Interactive Modules
- 9.5 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
Curriculum
9h 30m
Module 1 – Project Management and Planning an Advertising Campaign
Module 2 – Creativity and Preparing an Advertising Campaign
Module 3 – Creating a Display Advertising Campaign
Module 4 – Data, Collaboration, and Optimizing Campaigns
₱20,000.00₱25,000.00
Material Includes
- 4 Interactive Modules
- 9.5 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
