Digital Marketing Strategy & Leadership Course

About the Course

Become a Certified Digital Marketing Strategy and Leadership Specialist from the Digital Marketing Institute (DMI), the global standard in digital marketing certification. This digital marketing strategy course is perfect if you’re looking to take on a strategic role or transition into a leadership position.
Get a Professional Diploma in Digital Strategy & Leadership through our digital marketing strategy course. You will learn how to plan an effective strategy and marketing communications plan, implement and review strategy performance using budgeting, resourcing, and reporting systems. You will also gain the key skills and knowledge required to move into a management or leadership role in the digital marketing industry. There are 10 in-depth modules in this certification.
Get trained in all the major areas of digital marketing strategy, from digital communications and marketing automation to budgeting and strategy formulation. This 10-module digital marketing strategy course will equip you with the knowledge and skills to manage your digital marketing team and plan successful digital marketing campaigns, whether it’s for your company or your clients.

Why Choose DMI?

Get an internationally recognized digital marketing certification with an academic credential equivalent to a professional diploma
Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
Global alumni network of almost 300,000 members worldwide
Earn the prestigious title of Certified Digital Strategy and Planning Specialist!

How You Will Learn

Self-paced online learning. Get 6 months of access to 10 modules of highly interactive video courseware.
Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.

Course Benefits

Acquire the expertise to design impactful strategies and marketing communication plans.
Build the ability to execute and assess their performance through effective budgeting, resource management, and reporting systems.
Develop the essential skills and knowledge needed to transition seamlessly into management or leadership roles within the dynamic digital marketing landscape.
Expand your expertise in digital marketing tactics, strategic execution, and effective marketing communications.
Gain the skills to design and implement successful omnichannel marketing campaigns, paving the way for leadership excellence in the digital marketing industry.

Course Content

Examine the transformative journey of marketing and its critical influence on shaping organizational strategies.
Uncover the significance of consumer behavior research in guiding key decisions, including segmentation, targeting, positioning, and crafting value propositions.
Gain a solid understanding of the core elements of a marketing program, from product design to strategic choices in product, promotion, pricing, and distribution channels.

Delve into the core principles of the communications process, examining its theoretical underpinnings and the interplay between digital and traditional media elements.
Gain insights into brand equity and architecture, exploring how these concepts shape successful brand-building strategies.
Understand the dynamics of collaborating with media stakeholders and the pivotal role of PR in enhancing marketing efforts.
Develop crisis management skills to navigate challenges effectively and safeguard brand reputation.

Grasp the significance of audience research and segmentation in selecting optimal digital channels for your marketing efforts.
Dive into the fundamentals of omnichannel strategies, learning how to seamlessly align channels with overarching objectives.
Uncover the impact of the customer journey and customer experience (CX), employing CX analysis and metrics to refine approaches.
Discover how user experience (UX) enhancements can lead to greater ROI and explore the advantages of adopting an agile mindset in today’s evolving workplace.

This hands-on module provides a comprehensive introduction to channel planning and the complexities it entails.
Gain insights into inbound and outbound marketing approaches, explore cross-media planning techniques, and delve into the intricacies of the digital channel mix and mobile marketing.
Analyze critical elements unique to each channel for a well-rounded understanding.

Immerse yourself in the world of data and analytics to grasp various data types and master best practices for effective data management.
Build a strong foundation in analytics to uncover valuable insights and enhance decision-making.
Leverage the transformative benefits of AI in digital marketing to optimize strategies and outcomes.
Dive into data visualization and reporting techniques, refine presentation skills, and excel in data-driven decision-making.
Gain a comprehensive understanding of privacy, ethics, and the principles of responsible data usage.
Explore strategies for secure data storage and protection to ensure compliance and safeguard sensitive information in today’s digital landscape.

Acquire the essential skills to excel as a manager and navigate the complexities of daily challenges with confidence.
Deepen your understanding of a manager’s responsibilities and explore strategies for effectively leading a digital team.
Learn how to nurture talent and foster professional growth within your team.
Dive into real-world examples of motivation techniques and discover practical methods to cultivate a strong team culture, whether in hybrid, remote, or co-located work settings.
Build the expertise to empower your team and drive collaboration and success in any environment.

Efficiently determine a digital marketing campaign budget by exploring creative and media allocations, along with digital media pricing.
Build a high-performing team by addressing recruitment, training, and onboarding challenges with effective strategies.
Strengthen your leadership through coaching, mentoring, and fostering team growth, while honing problem-solving skills to navigate challenges and drive success in dynamic marketing environments.

Gain a clear understanding of the skills and behaviors essential for effective digital leadership.
Recognize the distinction between managing and leading, transitioning from a managerial focus to embracing leadership with a ‘big picture’ perspective.
Explore critical behaviors, attitudes, and strategies to enhance your leadership capabilities and inspire growth and innovation within your team.

Explore essential tactics for creating a digital marketing strategy using tools like SWOT analysis and PESTEL to assess internal and external factors.
Apply frameworks to implement a cohesive strategy by setting SMART objectives, defining metrics, and tracking KPIs with analytics.
Leverage a digital marketing action plan to effectively develop, document, communicate, and monitor strategy execution for impactful results.

Dive into the realm of digital transformation, understanding its role in reshaping businesses through technology integration and innovation.
Address challenges like navigating intricate customer journeys, optimizing the marketing technology stack, and ensuring compliance with data privacy regulations.
Assess key metrics that guide long-term strategic decisions, such as ROI, customer lifetime value, and market share.
Explore cutting-edge digital marketing techniques and tactics, including omnichannel strategies, AI-driven personalization, and data analytics, to fuel sustainable growth and success.

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Skill LevelExpert
Course Duration: 38h

Requirements

This course consists of approximately 38-hours of course content. You have up to 24 weeks to complete the course and you can access the course content at anytime and from anywhere.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Target Audience

Brand managers and brand strategists
Media planners and media buyers
Marketing managers and marketing directors
Marketing consultants
Entrepreneurs and small business owners
Those with responsibility for developing or implementing an online marketing strategy for an organization

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About the Course

Why Choose DMI?

How You Will Learn

Course Benefits

Course Content

Module 1: Managing Marketing Activities

Examine the transformative journey of marketing and its critical influence on shaping organizational strategies.

Uncover the significance of consumer behavior research in guiding key decisions, including segmentation, targeting, positioning, and crafting value propositions.

Gain a solid understanding of the core elements of a marketing program, from product design to strategic choices in product, promotion, pricing, and distribution channels.

Module 2: Communication Fundamentals

Delve into the core principles of the communications process, examining its theoretical underpinnings and the interplay between digital and traditional media elements.

Gain insights into brand equity and architecture, exploring how these concepts shape successful brand-building strategies.

Understand the dynamics of collaborating with media stakeholders and the pivotal role of PR in enhancing marketing efforts.

Develop crisis management skills to navigate challenges effectively and safeguard brand reputation.

Module 3: Digital Marketing & Customer Experience

Grasp the significance of audience research and segmentation in selecting optimal digital channels for your marketing efforts.

Dive into the fundamentals of omnichannel strategies, learning how to seamlessly align channels with overarching objectives.

Uncover the impact of the customer journey and customer experience (CX), employing CX analysis and metrics to refine approaches.

Discover how user experience (UX) enhancements can lead to greater ROI and explore the advantages of adopting an agile mindset in today’s evolving workplace.

Module 4: Digital Channels

This hands-on module provides a comprehensive introduction to channel planning and the complexities it entails.

Gain insights into inbound and outbound marketing approaches, explore cross-media planning techniques, and delve into the intricacies of the digital channel mix and mobile marketing.

Analyze critical elements unique to each channel for a well-rounded understanding.

Module 5: Analytics, Data & Ethics

Immerse yourself in the world of data and analytics to grasp various data types and master best practices for effective data management.

Build a strong foundation in analytics to uncover valuable insights and enhance decision-making.

Leverage the transformative benefits of AI in digital marketing to optimize strategies and outcomes.

Dive into data visualization and reporting techniques, refine presentation skills, and excel in data-driven decision-making.

Gain a comprehensive understanding of privacy, ethics, and the principles of responsible data usage.

Explore strategies for secure data storage and protection to ensure compliance and safeguard sensitive information in today’s digital landscape.

Module 6: Managing a Digital Team

Acquire the essential skills to excel as a manager and navigate the complexities of daily challenges with confidence.

Deepen your understanding of a manager’s responsibilities and explore strategies for effectively leading a digital team.

Learn how to nurture talent and foster professional growth within your team.

Dive into real-world examples of motivation techniques and discover practical methods to cultivate a strong team culture, whether in hybrid, remote, or co-located work settings.

Build the expertise to empower your team and drive collaboration and success in any environment.

Module 7: Budgeting & Building an Effective Digital Team

Efficiently determine a digital marketing campaign budget by exploring creative and media allocations, along with digital media pricing.

Build a high-performing team by addressing recruitment, training, and onboarding challenges with effective strategies.

Strengthen your leadership through coaching, mentoring, and fostering team growth, while honing problem-solving skills to navigate challenges and drive success in dynamic marketing environments.

Module 8: Digital Leadership

Gain a clear understanding of the skills and behaviors essential for effective digital leadership.

Recognize the distinction between managing and leading, transitioning from a managerial focus to embracing leadership with a ‘big picture’ perspective.

Explore critical behaviors, attitudes, and strategies to enhance your leadership capabilities and inspire growth and innovation within your team.

Module 9: Developing a Digital Strategy with Strategic Thinking

Explore essential tactics for creating a digital marketing strategy using tools like SWOT analysis and PESTEL to assess internal and external factors.

Apply frameworks to implement a cohesive strategy by setting SMART objectives, defining metrics, and tracking KPIs with analytics.

Leverage a digital marketing action plan to effectively develop, document, communicate, and monitor strategy execution for impactful results.

Module 10: Driving Business Performance with Digital Marketing Strategy

Dive into the realm of digital transformation, understanding its role in reshaping businesses through technology integration and innovation.

Address challenges like navigating intricate customer journeys, optimizing the marketing technology stack, and ensuring compliance with data privacy regulations.

Assess key metrics that guide long-term strategic decisions, such as ROI, customer lifetime value, and market share.

Explore cutting-edge digital marketing techniques and tactics, including omnichannel strategies, AI-driven personalization, and data analytics, to fuel sustainable growth and success.