Best Digital Marketing Certifications in 2023

There are many different digital marketing certifications available, but the best digital marketing certifications in 2023 are the ones that employers recognize as legitimate and reputable. Some of the most widely recognized and respected digital marketing certifications include:

Digital Marketing Institute (DMI)

The Digital Marketing Institute (DMI) is a leading provider of digital marketing education and certification. Here are some of its key features and pricing information:

Features:

• Industry-recognized certifications: DMI offers globally recognized certifications in digital marketing, such as the Professional Diploma in Digital Marketing and the Post-Graduate Diploma in Digital Marketing.
• Expert-led courses: Courses are designed and taught by experienced digital marketing professionals. Its SEO certification program is co-taught by Neil Patel, one of the world’s foremost digital marketing experts.
• Flexible learning options: Offers online, on-demand, and classroom-based courses, allowing individuals to choose the learning format that suits them best. Courses run to about 30 hours.
• Continuing education: DMI is the only one that offers continuing education after completing a course, through its membership platform and comprehensive content library. It’s also the only one with a continuing professional development program for maintaining certifications.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC to email marketing and social media.
• Industry validation: DMI works its Industry Advisory Council made up of the e-learning and digital marketing heads of Google, Meta, HubSpot, Microsoft, IBM, LinkedIn, the American Marketing Association, among others.
• Third-party certification exam: DMI is the only one that offers certification exams through Pearson Vue, the platform used by most international professional certification programs.
• Industry recognition: DMI is also the official partner of the American Marketing Association (AMA) and Australian Marketing Institute (AMI) for their certification programs. Plus, it has partnered with Google, Meta, and HubSpot for its continuing professional development program.
• Accreditation: DMI’s certification programs are mapped against the Scottish Qualifications Framework, equivalent to Level 5 (Professional Diploma) of the European Qualifications Framework, offering university credits recognized by European universities and employers.

Pricing:

• Online, on-demand courses: Prices vary depending on the course, but typically range from $1,000 to $3,000.
• Classroom-based courses: Prices vary depending on the location and duration of the course, but typically start at $3,000.

The Digital Marketing Institute is a top-notch provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum make it a great option for anyone looking to build their digital marketing skills and advance their careers. This makes DMI one of the best digital marketing certifications in 2023.

Duke University

Duke University’s Digital Media & Marketing program is a digital marketing certification program offered by the Duke University Fuqua School of Business. Here are some of its key features and pricing information:

Features:

• Industry-recognized certification: Offers a globally recognized OMCP (Online Marketing Certified Professional) certification in digital marketing.
• Industry exam alignment: The course is aligned to Google Ads, Facebook Blueprint, Google Analytics and Microsoft Bing certification exams.
• Comprehensive program:  It delivers one of the most comprehensive, non-credit programs with 350 combined instruction hours.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.
• 12 months of access: If you pass the exam, you can earn an additional 12 months access to all existing and new and updated material upon program completion.

Pricing:

• Program fee: The tuition for this self-paced course is $3,195.

Duke University’s OMCP program is a comprehensive provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum, combined with its recognition as a trusted educational institution, make it a great option for anyone looking to build their digital marketing skills and advance their careers. However, its pricing may be considered higher compared to other digital marketing certification programs.

Simplilearn

Simplilearn is an online education platform that provides courses and certifications in various fields, including digital marketing. Here are some of its key features and pricing information for its OMCP (Online Marketing Certified Professional) digital marketing certification:

Features:

• Industry-recognized certification: Offers a globally recognized OMCP certification in digital marketing.
• Industry alignment: Courses are aligned to certifications from Meta Blueprint, OMCP, Google Ads & Analytics, Hootsuite, and HubSpot.
• Co-created with Facebook: Features sessions and AMAs by Facebook trainers, and includes a free Meta Blueprint voucher worth $99.
• Flexible learning options: Offers online, self-paced courses, allowing individuals to choose the learning format that suits them best.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.

Pricing:

• Program fee: Simplilearn’s program fee varies depending on the course package selected. Prices start at $1,049 for the basic program and go up to $1,749 for the advanced program.

Simplilearn is a comprehensive provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum, combined with its recognition as a trusted platform, make it a great option for anyone looking to build their digital marketing skills and advance their careers. Its pricing is more affordable compared to other digital marketing certification programs, making it an accessible option for many individuals.

Udemy

Udemy is an online education platform that offers a wide range of courses, including the “Complete Digital Marketing Course.” Here are some of its key features and pricing information:

Features:

• Comprehensive curriculum: Covers over 22 hours of on-demand videos with a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Lifetime access: Once enrolled, students have lifetime access to the course materials and resources.

Pricing:

• Course fee: The Complete Digital Marketing Course fee on Udemy costs $899 for the 12 courses-in-1 option and $799 for its 23-courses in 1.

Udemy’s Complete Digital Marketing Course is a comprehensive and affordable option for anyone looking to build their digital marketing skills. Its flexible learning options, expert instructors, and comprehensive curriculum make it a great choice for individuals who want to advance their careers in digital marketing. However, it’s important to note that the course does not offer an industry-recognized certification like some other digital marketing programs.

Udacity

Udacity is an online education platform that offers a range of nanodegree programs, including the Digital Marketing nanodegree program. Here are some of its key features and pricing information:

Features:

• Industry-aligned curriculum: Developed in partnership with leading digital marketing companies and designed to align with the latest industry standards.
• Expert instructors: Courses are designed and taught by experienced digital marketing professionals.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Project-based learning: Allows students to apply what they have learned to real-world digital marketing projects.
• Personalized feedback: Students receive feedback on their projects from instructors, which helps them improve their digital marketing skills.

Pricing:

• Monthly fee: The Digital Marketing nanodegree program costs $399 per month, which includes access to all course materials, projects, and assessments. Or pay upfront for $1,017 for 3-months access.

Udacity’s Digital Marketing nanodegree program is a comprehensive and industry-aligned option for anyone looking to build their digital marketing skills. Its expert instructors, project-based learning, and personalized feedback make it a great choice for individuals who want to advance their careers in digital marketing. Additionally, the program provides students with access to a range of career resources, which can help them build their skills and gain real-world experience. Its monthly fee is more expensive compared to some other digital marketing programs, but it offers a more structured and comprehensive curriculum.

Google Digital Garage

Google Digital Garage is a comprehensive online training platform that provides individuals with the tools they need to improve their digital skills. Here are some of its key features and pricing information:

Features:

• Wide range of courses and certifications: Covers topics such as digital marketing, web design, data analysis, and coding.
• Self-paced courses: Allows individuals to study at their own pace, making it convenient for busy schedules. its Fundamentals of Digital Marketing certification program features 26 modules and takes 40 hours to complete
• Interactive and engaging: Includes clear explanations and interactive elements to keep learners engaged.
• Accessible to everyone: Available to anyone with an internet connection, making it a great resource for individuals in developing countries.
• Assessments and certifications: Measures progress and showcases new skills to employers or clients. You need the pass the 40-hour exam to get certified.
• Accreditation: Google’s Fundamentals of Digital Marketing is accredited by the Interactive Advertising Bureau Europe and The Open University.

Pricing:

• Free: All courses and certifications offered by Google Digital Garage are free of charge.

Google Digital Garage is a valuable resource for individuals looking to improve their digital skills. Its comprehensive courses, self-paced learning, and accessibility make it a great option for anyone looking to stay ahead in the digital world.

Meta Blueprint

Meta Blueprint is an online education platform provided by Meta that offers courses and certifications in digital marketing. Here are some of its key features and pricing information:

Features:

• Industry-focused curriculum: Covers digital marketing topics specifically related to Facebook and Instagram, such as advertising and audience targeting.
• Role-based certifications: Meta offers three categories for its certifications: associate, professional, and developer.
• Self-paced and short courses: Allows individuals to study at their own pace, making it convenient for busy schedules. The courses take only around 90 minutes to complete.
• Interactive and engaging: Includes clear explanations, quizzes, and interactive elements to keep learners engaged.
• Accessible to everyone: Available to anyone with an internet connection, making it a great resource for individuals in developing countries.
• Assessments and certifications: Measures progress and showcases new skills to employers or clients.

Pricing:

• Free: All courses and certifications offered by Meta Blueprint are free of charge.

Meta Blueprint is a valuable resource for individuals and businesses looking to improve their digital marketing skills on Facebook and Instagram. Its industry-focused curriculum, self-paced courses, and accessibility make it a great option for anyone looking to stay ahead in the digital marketing world.

HubSpot Academy

Hubspot Academy is a comprehensive online education platform that provides courses and certifications in inbound marketing, sales, and customer service. Here are some of its key features and pricing information:

Features:

• Industry-recognized certifications: Offers globally recognized certifications in inbound marketing, sales, and customer service.
• Expert-led courses: Courses are designed and taught by experienced marketing and sales professionals.
• Flexible learning options: Offers online, on-demand courses, allowing individuals to choose the learning format that suits them best.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of marketing, sales, and customer service topics, from inbound marketing and content creation to lead generation and sales strategy.

Pricing:

• Free: All courses offered by Hubspot Academy are free of charge.
• Certification exams: Certification exams cost $199 per exam.

Hubspot Academy is a top-notch provider of inbound marketing, sales, and customer service education and certifications. Its expert-led courses, flexible learning options, and robust curriculum make it a great option for anyone looking to build their marketing, sales, and customer service skills and advance their careers.

Hootsuite Academy

Hootsuite Academy is an online education platform that provides courses and certifications in social media marketing and management. Here are some of its key features and pricing information:

Features:

• Industry-focused curriculum: Covers social media marketing and management topics specifically related to Hootsuite, such as social media advertising and Hootsuite platform usage.
• Self-paced courses: Allows individuals to study at their own pace, making it convenient for busy schedules.
• Interactive and engaging: Includes clear explanations, quizzes, and interactive elements to keep learners engaged.
• Accessible to everyone: Available to anyone with an internet connection, making it a great resource for individuals in developing countries.
• Assessments and certifications: Measures progress and showcases new skills to employers or clients.

Pricing:

• Free: Some courses offered by Hootsuite Academy are free of charge.
• Paid courses: Prices vary depending on the course, but typically range from $99 to $999.

Hootsuite Academy is a valuable resource for individuals and businesses looking to improve their social media marketing and management skills. Its industry-focused curriculum, self-paced courses, and accessibility make it a great option for anyone looking to stay ahead in the digital marketing world.

SEMrush Academy

SEMrush Academy is an online education platform that provides courses and certifications in digital marketing, SEO, PPC, content marketing, and more. Here are some of its key features and pricing information:

Features:

• Industry-focused curriculum: Covers digital marketing topics specifically related to SEMrush, such as SEO and PPC advertising.
• Expert-led courses: Courses are designed and taught by experienced digital marketing professionals.
• Flexible learning options: Offers online, on-demand courses, allowing individuals to choose the learning format that suits them best.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.

Pricing:

• Free: Courses offered by SEMrush Academy are free of charge.

SEMrush Academy is a comprehensive provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum make it a great option for anyone looking to build their digital marketing skills and advance their careers.

LinkedIn Learning

LinkedIn Learning is an online education platform that provides courses and certifications in various fields, including digital marketing. Here are some of its key features and pricing information for its digital marketing certification:

Features:

• Industry-recognized certification: Offers a globally recognized certification in digital marketing.
• Expert-led courses: Courses are designed and taught by experienced digital marketing professionals. Its Digital Marketing Specialist learning path has about 19 hours of content.
• Flexible learning options: Offers online, on-demand courses, allowing individuals to choose the learning format that suits them best.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.

Pricing:

• Subscription: Access to all LinkedIn Learning courses, including the digital marketing certification, requires a monthly or annual subscription. Prices start at $29.99 per month.
• Certification exams: Certification exams are included in the monthly or annual subscription fee.

LinkedIn Learning is a comprehensive provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum, combined with its recognition as a trusted platform, make it a great option for anyone looking to build their digital marketing skills and advance their careers.

Coursera

Coursera is an online education platform that provides courses and certifications in various fields, including digital marketing. Here are some of its key features and pricing information for its digital marketing certification:

Features:

• Industry-recognized certification: Offers a globally recognized certification in digital marketing, part of the University of Illinois iMBA program.
• Expert-led courses: There are seven courses designed and taught by experienced digital marketing professionals.
• Flexible learning options: Offers online, self-paced courses, allowing individuals to choose the learning format that suits them best.
• Career support: Provides students with access to a range of career resources, such as resume building, interview preparation, and job search assistance.
• Robust curriculum: Covers a wide range of digital marketing topics, from SEO and PPC advertising to content marketing and social media management.

Pricing:

• Subscription: Access to all Coursera courses, including the digital marketing certification, requires a monthly or annual subscription. Prices start at $39 per month. But you can audit the course for free.
• Certification exams: Certification exams cost an additional fee, which varies depending on the exam.

In conclusion, Coursera is a comprehensive provider of digital marketing education and certifications. Its expert-led courses, flexible learning options, and robust curriculum, combined with its recognition as a trusted platform, make it a great option for anyone looking to build their digital marketing skills and advance their careers.

It’s important to note that some certifications are more recognized and respected than others, and some can carry more weight than others. It’s important to research and compare different options and check the credibility of the institution or organization offering the certification before making a decision. Additionally, it’s also worth considering if the certification is aligned with your goals and career aspirations and the cost of the certification.