How Do I Become a Certified Digital Marketer in the Philippines?

First things first, let’s define what you mean by a certified digital marketer. What is a certified digital marketer? A certified digital marketer is an individual who has completed a course of study or training in digital marketing and has demonstrated a certain level of knowledge and skill in the field, by obtaining a digital marketing certification.

This is a general term that describes a digital marketer who has an industry-recognized digital marketing certification. This is to distinguish it from the Certified Digital Marketer (CDM) title issued by a local training provider.

What is a Digital Marketing Certification?

Digital marketing certification is a formal recognition by a professional organization or educational institution that an individual has completed a course of study or training in digital marketing and has demonstrated a certain level of knowledge and skill in the field.

There are different marketing certifications, one of which is the Certified Digital Marketing Professional (CDMP) title from the Digital Marketing Institute (DMI).

Certification courses are usually designed to test the knowledge and skills of the individual in a specific area of digital marketing. Upon completion of the course, the student will take an exam to test their understanding of the subject matter. If the student passes the exam, they will be awarded a digital marketing certification, and can then call themselves a certified digital marketer.

Having a certification in digital marketing can demonstrate to potential employers or clients that an individual has a certain level of knowledge and skill in the field, and can also showcase their commitment to professional development.

It’s also worth noting that some certifications are more recognized and respected than others, and some can carry more weight than others. It’s important to research and compare different options and check the credibility of the institution or organization offering the certification before making a decision.

Steps to Becoming a Certified Digital Marketer

To become a certified digital marketer in the Philippines, you will need to complete a course of study or training in digital marketing, and then pass an exam to demonstrate your knowledge and skill in the field. Here are some steps you can take to become a certified digital marketer in the Philippines:

Research different digital marketing certification options: There are many different digital marketing certifications available, so it’s important to research and compare different options to find the one that best aligns with your goals and the stage of your career. DMI offers various internationally recognized digital marketing certifications, including the popular CDMP program.
Choose a certification course: Once you have decided on a certification, you can choose a course that is offered in the Philippines or online. Some certifications are offered by universities, colleges, or other educational institutions, while others are offered by professional organizations or industry experts. DMI works with a network of education partners worldwide. In the Philippines, the CDMP program is available via DMHQ.
Complete the course: The duration of the course and the format of the instruction can vary, some are self-paced, others are offered in a classroom, or online. It’s important to understand the requirements and timeline of the course you choose. DMHQ runs the CDMP program as a hybrid course, combining live, online sessions with on-demand videos. It takes around 15 weeks to complete the CDMP course but access is available for 24 weeks.
Pass the exam: Once you have completed the course, you will need to pass an exam to demonstrate your knowledge and skill in the field. The format of the exam can vary depending on the certification, but it may include multiple-choice questions, case studies, or other types of assessments. The CDMP certification exam is taken through Pearson Vue. It’s the only digital marketing certification available through Pearson Vue.
Maintain your certification: Some certifications require ongoing education or continuing professional development (CPD) to maintain the certification, so it’s important to be aware of the requirement and to keep your certification updated. DMI has a CPD program where you are required to earn credits by enrolling in DMI and DMI-accredited courses, consuming DMI’s content, and attending relevant conferences.