Is It Worth Getting a Digital Marketing Certificate?
Is It Worth Getting a Digital Marketing Certificate?
Some people think a digital marketing certificate is not worth it. After all, what’s more important is you have the knowledge and skills to run digital marketing campaigns. But you could say the same thing about other professions, like accounting, teaching, and computer science. If so many professionals get certified in their field, why not marketing professionals?
Whether or not getting a digital marketing certificate is worth it depends on your specific goals and the stage of your career. Here are some potential benefits and drawbacks to consider:
Benefits of Getting Certified
- A digital marketing certification can demonstrate to potential employers or clients that you have a certain level of knowledge and skill in the field of digital marketing.
- It can also showcase your commitment to professional development, which can be an attractive trait for employers.
- Some certifications can provide access to networking opportunities, job listings and other resources that can help you advance your career.
- It can also be a good way to learn new digital marketing skills and stay up-to-date on the latest trends and strategies.
You can read more about the benefits of a digital marketing certificate here.
Drawbacks of a Digital Marketing Certification
- Obtaining a digital marketing certification does not guarantee you a job or a promotion. Employers will also consider your experience, skills, and other qualifications.
- Some certifications may not be as well-respected or recognized as others, and may not carry as much weight in the job market.
- Some certifications can be costly and time-consuming, and may not be worth the investment if you are not looking to change your career path.
- Some certifications may not be that much useful if you have already have a considerable experience in the field, as the information covered in the course may not be new to you.
If you’re just starting out in the field and looking to gain a solid foundation of knowledge and skills, a digital marketing certificate can be a good way to get started. However, if you already have a considerable experience and looking to advance your career, a certification may not be as beneficial. It’s important to research and compare different options and weigh the potential benefits and drawbacks before making a decision.
Keep in mind as well not all digital marketing certificates out there are the same. Any training provider, university, SaaS firm, or Internet marketer can issue a certificate. The question should not be “Is it worth getting a digital marketing certificate?” but “Is it worth getting a digital marketing certificate from this organization?”
If it’s from a local training provider or university, you can be sure the certificate is not recognized internationally and you should question if it’s industry validated and up-to-date. Certifications from well-known global software companies are worth it, but they are often short and geared towards their own tools.
There are only two international digital marketing certifications: OMCP and DMI. Both are widely available through a network of universities and education partners. However, DMI is superior in terms of reach, reputation, and prestige.
Check out how you can get certified by DMI.
