The number of digital marketing training programs available in the Philippines is growing, from local training providers to international educational institutions like the Digital Marketing Institute. They range from half-day seminars to months-long courses.
But not all digital marketing training programs are equal. Some are more effective than others in transferring not only knowledge but actionable skills.
When evaluating your options, you have to consider these 7 factors:
The most important factor is the content of the digital marketing training program. Make sure that the content is both relevant and up-to-date.
The Professional Diploma in Digital Marketing of the Digital Marketing Institute (DMI) is both relevant and up-to-date. It boasts of a curriculum that validated by the Syllabus Advisory Council, made up of Facebook, Google, Twitter, LinkedIn, Microsoft, and global digital agencies.
DMI also updates its syllabus on a regular basis, with major updates to its curriculum at least every year. Currently, it’s running Syllabus Version 6.0. This ensures students are getting only the latest and most relevant content.
The pool of lecturers is also very important. The best content needs to be delivered by the best trainers, for it to maximize its effectiveness. You have to look for two traits: experienced and engaging.
Our lecturers for the Professional Diploma in Digital Marketing are highly experienced as they are digital marketing pioneers. Many of them are heads of digital agencies and digital departments. Just as important, they are highly rated by our students, with average scores in the mid or high 90s, consistently.
The training materials are the tools that will help you better understand and retain the content. You want a program that offers comprehensive and high-quality training materials.
The Professional Diploma in Digital Marketing offers professional training materials that will help you make the most of your training and guide you when you review for your exam.
The location and environment where training takes place is important. Of course, what you want is convenience and conduciveness.
We run the Professional Diploma in Digital Marketing at SMX Convention Center in SM Aura Premier in BGC. SMX, of course, is a premier conference and meeting room center located in a prestigious address. SM Aura on the other hand is an upscale mall with plenty of parking and conveniently located in the center of most business districts and residential areas in the metro.
A crucial factor in any kind of training is the class size. With conferences or seminars, you can pack hundreds, even thousands, of attendees and still deliver content effectively. But with workshops and training courses, the format requires a more compact audience size.
With the Professional Diploma in Digital Marketing, we make sure we cap our class to around 25 students. Otherwise, it’s hard for the participants to make the most of their learning if they’re not given enough time or chance to ask questions, discuss among themselves, or give presentations. And it’s also hard for lecturers as they cannot give ample time and attention to individual learners if there are too many of them.
We all have unique learning styles. Some are visual, others auditory. Some learn from reading, others from doing. That’s why an effective digital marketing training course will take into account these learning styles through multiple training formats that complement each other.
The Professional Diploma in Digital Marketing features multiple formats in both content and delivery, allowing students with different learning styles to maximize their learning. The core of the program is the lecture format but this is highly complemented by practical exercises, Q&As, group discussions, small group presentations, and take-home work.
The proof, as they say, is the pudding. In the end, you (or your boss) will know if your digital marketing training is effective if it moves both your amount of domain knowledge and level of practical skills upwards. Of course, running actual campaigns that work is the ultimate test. But in the short term, it’s the program’s assessment that will serves as proof that the training objectives have been met and that you, in fact, qualify to a set standard. For that, you want an assessment that is objective and rigorous.
The Digital Marketing Institute has partnered with Pearson VUE for all its exams. Many of the international industry, government, and professional certification exams are conducted through Pearson VUE. And among all digital marketing certifications, it’s only DMI that has its validation exams done through Pearson VUE. This ensures the most objective assessment and credible validation for a digital marketing professional. And the Professional Diploma in Digital Marketing makes it at par with the world’s most prestigious certifications.