Success Story: Ellen Bernales

CDMP Batch 12

What was your work background before enrolling in DMI?

I have spent years in restaurant marketing handling several local and international brands. On the side, I maintained 2 personal websites, helped entrepreneurs set up their own blogs and provided marketing consulting services. At present, I work as senior marketing manager for casino gaming operations at PhilWeb Corporation.

What influenced your decision to study and get certified in digital marketing?

I was driven by two reasons. First, I have always wanted to set up a digital marketing business in the future and be able to run it full-time. Second, the casino industry is a complex and highly competitive field that requires a healthy understanding of digital technology.

Why did you choose to study with DMI?

I was impressed by DMI’s digital marketing curriculum, industry affiliates and the professional credentials of each lecturer.

How has it helped you in your business or work?

It has given me a better appreciation of how digital marketing could augment our traditional marketing efforts, which proper digital channels to use and how to maximize them.

Since completing the program, how has your career progressed?

I have recently started Paintboxx online for my traditional and digital art commissions.

What’s your advice for new students?

In every DMI session, there will always be something new to learn from your lecturer and even from exchanges with your classmates. Always ask questions during discussions. Never forget to study and try to find opportunities to practice what you have learned.

How would you describe your learning experience with DMI?

Precious!