Success Story: Franco Sevilla

Batch 1

What was your work background before enrolling in DMI?

I am a Creative Director/Art Director/Graphic Designer by profession. I was a co-founder of a brand activation agency, ActivAsia, and served as its Creative Director and VP-Beyond (Innovation).

What influenced your decision to study and get certified in digital marketing?

ActivAsia offered services such as on-ground marketing, events and media. There was a gap in our services and digital was the missing component. I also wanted to learn about my daughter’s work. She was working as a copywriter in the digital subsidiaries of multinational advertising agencies.

Why did you choose to study with DMI?

I did some research as to which school I would go to. DMI was the most comprehensive. What attracted me to DMI was the face to face instruction because the others would just offer webinars and very limited classroom sessions. The international recognition of the diploma was also a big factor in my decision.

How has it helped you in your business or work?

As you can see, I jumped into the digital marketing world by putting up my own agency. I cannot say that I know everything because I still have a lot to learn but my DMI knowledge has given me a strong foundation in the basics of digital marketing.

Since completing the program, how has your career progressed?

Although I own the agency, digital marketing is not a business of my generation. I am a digital immigrant wading my way through the many aspects of this new field. I am learning a lot from the young people on my staff who are the digital natives.

What’s your advice for new students?

My advice to new students is to be present in all classes, ask questions, and practice, practice, practice especially when it concerns dashboards of the various platforms.

How would you describe your learning experience with DMI?

With the advent of this new normal due to the pandemic, digital will play a bigger role in the businesses. Although we are required to practice social distancing, it is digital that will bridge the gaps and bring us back together albeit on the internet space.