How Much Does a Digital Marketing Course Cost in the Philippines?
How Much Does a Digital Marketing Course Cost in the Philippines?
If you are considering getting trained in digital marketing, one of the first things you want to know is the digital marketing course cost in the Philippines. Think of the tuition or enrollment fee as your investment in your education. If you want to be hired as an accountant, nurse, or programmer, you wouldn’t think twice about paying for a course. It’s the same thing for digital marketers.
Digital marketing courses in the Philippines range from a few thousand pesos to tens of thousands of pesos. It all depends on the quality of the program and the reputation of the education provider. Of course, the more renowned the institution is, the higher the premium you should expect to pay. Similarly, international certification programs will cost more.
Since training programs vary by course duration, we will also include the cost per hour of training. And we will only compare courses with live training.
Digital Marketing Course Cost in the Philippines
1. DMHQ
DMHQ runs the Certified Digital Marketing Professional (CDMP) program of the Digital Marketing Institute (DMI), considered the global standard in digital marketing certification. There are short courses in digital marketing that cost Php20,000 and specialist courses priced at Php70,000. Its flagship digital marketing course in the Philippines is the CDMP program. The regular rate is Php80,000 with an early bird rate of Php65,000. It has 40+ hours of live training (synchronous) and 30+ hours of on-demand videos (asynchronous), for a total of over 70 hours.
Course Fee: Php65,000+VAT
Course Hours: 70
Cost Per Hour: Php929
2. CDM
CDM has 2-day online classes in digital marketing, priced at around Php27,500 with a discounted rate of Php16,500. It also has 4-day online classes that cost Php40,000 and discounted at Php24,000. And then they bundle these short classes into longer tracks. There is no equivalent to the CDMP program of DMI, but the closest would be its Digital Marketing Strategist Track, which bundles 3 short courses and 1 masterclass, for a total of 8.5 days. This is priced at more than Php100,000 and discounted at around Php70,000. Assuming 7 hours per day, that’s around 60 hours.
Course Fee: Php70,000+VAT
Course Hours: 60
Cost Per Hour: Php1,167
3. Inventive Media
This training company has a 2-day Digital Marketing Fundamentals course that runs for 20 hours. It can also be bundled with its 2-day Search Engine Optimization class and 2-day Search Engine Marketing class. The total is 6 days or 60 hours. The course fee is Php32,000, discounted at Php26,000.
Course Fee: Php26,000+VAT
Course Hours: 60
Cost Per Hour: Php433
4. De La Salle-College of St. Benilde
This college’s Strategic Digital Marketing course is made up of 5 modules that can be taken separately for Php11,895 each. As a bundle, it runs for around 20 sessions with 80 hours of synchronous training and 80 hours of asynchronous training. The total cost is Php47,580.
Course Fee: Php47,580+VAT
Course Hours: 160
Cost Per Hour: Php297
College of Arts and Technology (CIIT) has a digital marketing program but it does not disclose its price on its website. The Asian Institute of Management has a Postgraduate Certificate in Digital Marketing at US$1,500 or around Php81,000 but it’s only recorded videos.
Summary of Digital Marketing Course Cost in the Philippines
Here’s a quick summary for easy comparison:
| Duration | DMHQ | CDM | Inventive Media | De La Salle-CSB |
| Course fee | 65,000 | 70,000 | 26,000 | 47,580 |
| Number of hours | 70 | 60 | 60 | 160 |
| Cost per hour | 929 | 1,167 | 433 | 297 |
So, on a per-hour basis, it looks like the CSB program is cheapest. Keep in mind that cheaper doesn’t mean better. You need to review the curriculum more closely. One module is just a marketing overview. Another module is just about the customer experience (CX). Another is just on brand management. The last module is on strategic marketing. Only one module covers digital marketing, and it’s only two of four sessions. As a general overview (after all, the program is entitled Strategic Digital Marketing), this might work for you. But if you want to pursue a digital marketing career, this is not your best option.
The only options to consider are DMHQ and CDM. Both are prestigious programs with experienced lecturers. However, DMHQ has the following advantages:
- DMI’s certifications are internationally recognized and available in 115 countries
- The CDMP syllabus is industry-validated by the global e-learning and marketing leaders of Facebook, Google, Microsoft, etc.
- DMI has over 200,000 members worldwide, providing networking, business, and career opportunities
- The assessment is through Pearson Vue, where other international professional certification exams are taken
- The certification is actually an academic credential (Professional Diploma, equivalent to 2 years of college) with the syllabus mapped against the Scottish Qualifications Framework, so the credits are recognized by universities and employers
- DMI is the certification provider of both the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
- DMHQ runs CDMP as a hybrid program, combining synchronous and asynchronous training
- On a per-hour basis, it’s even cheaper, showing that it’s an even bigger value for money
- And many more!
There is really no contest. The CDMP program is the best-value digital marketing course in the Philippines. Make the right choice: enroll in the Certified Digital Marketing Professional program today!
