Success Story: Irene Mamangon

CDMP Batch 12

What was your work background before enrolling in DMI?

I have been with Manila Genesis Entertainment handling sales and marketing for approximately 2 decades. Before the advent of digital marketing, we use tri-media campaign for our projects and shows for ads and promotions. 

What influenced your decision to study and get certified in digital marketing?

In 2012, a client handed me her calling card and when I read it, I saw the abbreviation CDM beside her name.  Inquired about what it meant and I was told that it was “Certified Digital Marketer.” I took interest since this is what is in demand and trending these days so I started checking out all about digital marketing and began praying and considered taking up the course. I also checked out other schools offering the same training. Some of their rates were cheaper but somehow I was not led to pursue it. 

Then in 2016, I chanced upon DMI. Right there and then I knew in my heart that this was the school I needed to try, though I waited for the perfect time. And while waiting, I checked out some feedback from past students, and read and downloaded their online brochures published quarterly so I’d be equipped with ample information about what the school had to offer should I decide to finally enroll.

Why did you choose to study with DMI?

DMI, being an international school, would potentially open a wider educational and professional experience for me. Wherever the Lord takes me, my certificate will be recognized. With DMI’s curriculum being exactly what I needed to take up, it’s a no-brainer since I knew this would help me to be a better marketer. 

Further learnings along this path will definitely equip me with the best training under the mentorship of some of the best instructors who are all experts in their field, occupying top positions in some of the biggest and most successful companies in the country. 

How has it helped you in your business or work?

When I started my career as a marketing person, I was honed to use the tri-media (radio, print, television) platform. But with the recent innovations and development in the computer world, and with digital media’s radical, fast paced progress with numbers showing it to be effective and successful in most of the product promotions, we all need to keep up!

Our company formed a new media team and every time we meet and brainstorm, I was kind of lost and had to try hard to feel my way around what is being discussed. 

But thankfully after graduation, equipped with the knowledge afforded by my training, I was able to confidently navigate my way through any of our discussions on, say, digital marketing plans that simply amazed my colleagues! With a clear understanding of the analytics we usually discuss to boot!

Since completing the program, how has your career progressed?

Since I now work as a consultant, there was no dramatic change, but I was given more opportunities to handle digital marketing. There is more trust when I give my opinion/perspective when we talk about marketing plans that pertains not only to tri-media but also with what is dubbed as the “new media.”

What’s your advice for new students?

For new students, complete the course and you will not regret it.  And as DMI has advised us, do not let the course stop you from learning more about digital marketing. 

Read, attend webinars that will enrich your knowledge. Our school offers an array of courses, articles, and webinars that will ensure your growth in the digital marketing field.

How would you describe your learning experience with DMI?

It was fantastic! At first, I figured I would have a hard time since I’m quite old for dabbling in digital marketing but it proved me wrong. 

I enjoyed each session and I found them always exciting as I anticipate the new things I will be learning for the day. The instructors were very professional and patient, who put up with slow learners like myself and would explain topics unclear to us over again. They were even willing to stay after class just to accommodate some of our queries. The class had a friendly atmosphere and so each student would feel comfortable and unintimidated in the class.  

The staff were so accommodating as well and would attend to you personally when you have a concern. It was really a great and fulfilling experience. Grateful for DMI!