Success Story: Marc Dantes
Success Story: Marc Dantes
CDMP Batch 6
What was your work background before enrolling in DMI?
Before I enrolled at the Digital Marketing Institute, I was working as a Marketing Communications Supervisor for a B2B telecommunications company where my scope of work included digital marketing.
What influenced your decision to study and get certified in digital marketing?
I was tasked to create the digital marketing roadmap of our company in line with our rebranding campaign. I had basic knowledge on social media marketing then but I needed to acquire more technical skills in order to fulfill my task.
Why did you choose to study with DMI?
My previous company actually invested in me to take a digital marketing course. While there a lot of organizations that offer digital marketing lectures through online channels, I prefer a classroom-type setting so DMI is a perfect choice since classes are on weekends!
The internationally-recognized certification is also one of the big factors why I enrolled.
How has it helped you in your business or work?
Being adept in digital marketing really helped me to be more agile in this fast-paced marketing environment.
I can now ideate and execute a 360-marketing campaign which leverages on multiple communication channels including traditional and digital media!
Since completing the program, how has your career progressed?
I am now working as a Marketing Communications Manager for a global bank. My responsibilities include developing campaigns that capitalize on high-reach and high-penetration digital platforms to amplify our message across a wider audience.
What’s your advice for new students?
Be curious and ask questions particularly on technical topics like analytics!
Reach out to your classmates and instructors so you can learn from their own experiences. Stay connected even after you completed the course.
How would you describe your learning experience with DMI?
It’s worthwhile. While you need to sacrifice some of your weekends, the learning opportunities are definitely worth it. My DMI experience also introduced me to a lot of new industry colleagues.
