Success Story: Mark Angelo Ching

CDMP Batch 7

What was your work background before enrolling in DMI?

I was the leader of a startup called Imonggo, a free point-of-sale for small retail stores worldwide.

What influenced your decision to study and get certified in digital marketing?

We wanted to use digital marketing techniques to increase the user base of Imonggo, so we looked for seminars or crash courses for digital marketing. This is how I got to enroll in DMI.

Why did you choose to study with DMI?

The Digital Marketing Institute was offering the most comprehensive short program for digital marketing in the Philippines, so it was a no-brainer to choose it.

How has it helped you in your business or work?

The lessons from DMI helped me manage the startup better, from analyzing acquisition and conversion to reducing attrition rates.

Since completing the program, how has your career progressed?

I have been promoted as the marketing head for iRipple, the retail solutions company that manages Imonggo.

What’s your advice for new students?

Be open to new ideas and participate.

How would you describe your learning experience with DMI?

Educational, useful and would do it again if I had the chance.