Success Story: Star Asuncion

CDMP Batch 6

What was your work background before enrolling in DMI?

I was a banker before enrolling in DMI. My exposure as a banker involves client relationship management, deposit and loan generation, and bank product management. I was part of the pioneering company that introduced the bancassurance channel in the country.

What influenced your decision to study and get certified in digital marketing?

I have been a firm believer that digital is the way to go. I was in my early 30s then, and I wanted so much to be part of the growing software industry in the Philippines. I am not a software engineer, but I have been reading a lot about digital marketing as a growing trend in other countries. And I thought that learning about digital marketing could be my ticket to enter the industry I wanted to be a part of.

Why did you choose to study with DMI?

There were two schools I was looking at then, DMI and a local certification provider. I chose DMI because of the international exposure and linkages. Though I have to admit it was doubly expensive 😊 but I can say it was worth it!

How has it helped you in your business or work?

Graduating from DMI and passing the exam gave me the confidence I needed to start a software company with other partners. I felt that time that I have something to contribute and I can speak and level with people from corporate marketing, brand agencies, event management and business owners who wanted a digital take in their product and process execution. I was able to understand consumer needs and how to communicate with them through a digital channel. Thus, I was able to help customers and partners create an experience infused with technology.

Since completing the program, how has your career progressed?

I moved from being a banker to a part owner of a tech company. It was an incredibly challenging shift, and I have to admit that there were times when I asked myself if I am doing things right. I still do. But I think life is a learning platform and we must keep praying, studying and working smart to move forward.

What’s your advice for new students?

If you are enrolled in DMI, I applaud you for investing in yourself and for choosing a good training school. Completing the program and taking the exam (if applicable) takes commitment and collaboration with fellow students. And, it should not stop there. Take advantage of your membership with DMI. Register in DMI’s portal – enroll in webinars, read articles and, if you have time, get re-certified.

How would you describe your learning experience with DMI?

I spent eight Saturdays with people who are driven to be more “digital” and it was worth the time spent. We still do connect through social media even after two years since we graduated. Learning Curve, as the training provider, was very efficient in providing us the venue, tools and experienced trainers. I think my recommending friends and colleagues to enroll is a solid statement that I believe in the institution and how committed the people are in building future digital marketing leaders in our country.