Success Story: Mawi Alvarado Pendoza

CDMP Batch 6

What was your work background before enrolling in DMI?

I worked for our family business, which meant I had to do a little of everything, from HR and Operations to Marketing and everything in between.

What influenced your decision to study and get certified in digital marketing?

I wanted to learn how to do digital marketing the right way and the most effective way possible. That meant learning from the professionals and not just experimenting on marketing strategies without any basis. As a Millennial, digital is easy for me, but I wanted to really learn it from the ground up. I wanted to know the technical aspects of it the strategies behind successful campaigns.

Why did you choose to study with DMI?

I was in the market for a good school to teach me everything I needed to know about digital. I scoured the internet for schools but I was most impressed with DMI and the group of leaders behind it locally and internationally. Seeing that their members were part of big organizations like Google, Facebook, Coca-Cola, I knew I was in good hands!

How has it helped you in your business or work?

Graduating from DMI made me realize I knew nothing of how REAL experts do digital. In a way, I was knowledgeable but there was so much more planning and strategizing that went into a successful digital campaign. One of my few favorite learnings were KYC funnels and analytics. This made it essential for me to get to know my customers and anaylze data to see how our strategies were holding up. All in all it has helped us succeed.

Since completing the program, how has your career progressed?

Completing the course and getting my certification has definitely made me more credible in the eyes of employers. It also gave me the confidence to put myself in the forefront of change especially when it comes to making changes in strategy. What I’ve learned has enabled me to think and act quickly. Now, I can easily tell which brands/companies are paying attention to social, which are doing it right and which don’t really understand it fully and it has brought me far in my career. I’m so thankful I went through this course!

What’s your advice for new students?

Take the course and learn from the experts! It’s worth getting up every week. You’ll not only learn a lot more than you think – you’ll make great friends too!

How would you describe your learning experience with DMI?

It was fun and informative! The lectures were a mix of technical and hands-on so I was really able to practice what I learned.