What is the Best SEO Course?
What is the Best SEO Course?
As the digital world continues to grow and expand, it has become increasingly important for businesses to have a strong online presence. Search engine optimization (SEO) is one of the key components of digital marketing, as it helps websites rank higher in search engines, thus increasing their visibility and attracting more traffic. If you are a digital marketer or aspiring to become an SEO specialist, enrolling in the best SEO course to gain crucial skills is crucial. There are numerous courses available that can help you improve you understanding of SEO and become an expert in your field. In this article, we will discuss the top five best SEO courses for digital marketers.
1. DMI’s Professional Diploma in Search Marketing
The Professional Diploma in Search Marketing from the Digital Marketing Institute (DMI) is a comprehensive and well-rounded course that covers all the major aspects of SEO. This course is designed for digital marketers who want to expand their knowledge and expertise in the field of SEO, and it covers topics such as keyword research, on-page optimization, technical SEO, content creation, and link building. Upon passing the certification exam, you will earn the title of Certified Search Marketing Professional.
Taught directly by digital marketing guru Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. It includes a range of interactive activities and assessments to help learners retain information.
Unlike other SEO courses, DMI’s Professional Diploma in Search Marketing covers not only SEO but also PPC and Google Analytics, helping you become a more well-rounded search marketing specialist. In addition to your 24/7 access to the course, you also get access to DMI’s membership hub with a rich content library of videos, case studies, webinars, podcasts, e-books, templates, and more, offering the best value for money.
The Professional Diploma in Search Marketing from DMI is the best SEO course for digital marketers who want to enhance their understanding of search marketing and advance their careers.
Course Outline:
- Introduction to Search Marketing
- SEO Setup and Content
- Optimizing SEO
- Paid Search Fundamentals
- Paid Search Campaigns
- Demand Generation
- Search Analytics
- Data & Data Visualization
- Search Strategy – Research & Planning
- Search Strategy 2 – Execution & Optimization
Course Duration: 5 hours
Course Fee: $1,995 (discounted at only Php50,000 via DMHQ or take the 9-hour SEO short course for only Php20,000)
2. Moz’s SEO Fundamentals Course
Moz is a leading provider of search engine optimization tools and services. Its SEO Essentials Certification is a training program designed to help digital marketers understand the basics of search engine optimization (SEO). The program covers key concepts and best practices related to optimizing websites for search engines and increasing their visibility and ranking. The certification covers topics such as keyword research, on-page optimization, technical SEO, link building, and analytics.
The certification program consists of a series of lessons and quizzes, and upon completion, individuals receive a certificate that can be added to their LinkedIn profile or resume to demonstrate their expertise in SEO. The certification is considered a beginner-level program, making it a great starting point for individuals who are new to SEO or looking to improve their understanding of the basics.
Moz’s SEO Essentials Certification is recognized as a credible and respected certification in the industry, and it is regularly updated to reflect the latest changes and developments in the world of SEO. The certification is a great way for digital marketers to gain a deeper understanding of SEO and demonstrate their knowledge and expertise to potential employers and clients.
Course Outline:
- SEO Essentials Certification: Part 1 – Understand the Fundamentals
- SEO Essentials Certification: Part 2 – Develop Keyword Strategies
- SEO Essentials Certification: Part 3 – Apply On-Page Optimization Strategies
- SEO Essentials Certification: Part 4 – Build Effective Link Strategies
- SEO Essentials Certification: Part 5 – Create Efficient Reporting Strategies
- SEO Essentials Certification: Part 6 – Final Exam
Course Duration: 5 hours
Course Fee: $595
3. Coursera’s SEO Specialization
Coursera is a popular online learning platform that offers a wide range of courses, including a specialization in SEO, offered by University of California Davis (UCDavis). This specialization is made up of five courses, each of which covers a different aspect of SEO. Topics covered include keyword research, on-page optimization, technical SEO, content creation, and link building. The courses are taught by industry experts, and learners receive a certificate of completion upon finishing the specialization. Coursera’s SEO Specialization is a comprehensive and well-rounded course that covers all the major aspects of SEO, making it a great choice for digital marketers who want to expand their knowledge and expertise in the field.
Course Outline:
- Introduction to Google SEO
- Google SEO Fundamentals
- Advanced Content and Social Tactics to Optimize SEO
- Google SEO Capstone Project
Course Duration: 29 hours
Course Fee: free to audit
4. Ahrefs SEO Training Course
Ahrefs is a leading provider of SEO tools and services, and their SEO Training Course is one of the best in the industry. This course covers all the major aspects of SEO and is designed to help marketers and business owners improve their website’s visibility and ranking in search engines. The course is broken down into seven modules, each of which covers a different aspect of SEO. The course includes videos, quizzes, and interactive activities to help learners retain information. Ahrefs SEO Training Course is a great choice for digital marketers who want to improve their knowledge and expertise in the field of SEO.
Course Outline:
- Introduction
- Keyword Research
- On-page SEO
- Link Building
- The basics of Technical SEO
Course Duration: 2 hours
Course Fee: free
5. Semrush’s SEO Fundamentals Course
The SEO Fundamentals Course by Semrush is a comprehensive training program that covers the basics of search engine optimization (SEO). The course is designed for individuals who are new to SEO or looking to improve their understanding of the basics. It covers topics such as keyword research, on-page optimization, technical SEO, link building, and analytics.
The course is delivered through a series of lessons and quizzes, and upon completion, individuals receive a certificate of completion. The certificate can be added to their LinkedIn profile or resume to demonstrate their knowledge and understanding of SEO.
Course Outline:
- Page speed, AMP, and PWAs
- On-page elements
- Search engines and how they work
- Crawling, indexing, and ranking
- Writing and optimizing content
- Local content
- Link building
- SERP Layout
- Local links and citations
- Robots.txt and sitemaps
- Status Codes
- International SEO
- Keyword research
- Structured Data
- Link analysis
- Duplicate content and rel=’canonical’
- Other ranking signals
- Bad links
- Anchor text
- Inspecting your site for an audit
- HTTPS
- User experience focus
- Site speed
- URLs
- Responsive websites
Course Duration: 4 hours
Course Fee: free
These are the top five best SEO courses for digital marketers. If you’re a beginner looking to learn the basics, try out the free courses from SEO tool providers like SEMrush and Ahrefs. If you want to take your SEO career to a new level and get an internationally-recognized SEO certification, consider the courses from Coursera/UCDavis, Moz, and, of course, DMI.
Unlike SEMrush, Ahrefs, and Moz, you are not tied to any specific SEO tool. Plus, you will learn more than just SEO but also PPC and Google Analytics, taught by one of the most popular and respected digital marketing gurus, Neil Patel. And you will have access to continuing education that covers all other areas of digital marketing as well as a global network of 220,000 digital marketing professionals. This makes DMI’s search marketing program the best SEO course.
Learn more about DMI’s Professional Diploma in Search Marketing to get started as a Certified Search Marketing Professional.
