What is the Best Social Media Marketing Course?

The best social media marketing course in the Philippines and worldwide will depend on your specific goals, prior experience, and budget. The top 4 most widely recognized and respected social media marketing certification courses include:

1. DMI Certified Social Media Marketing Specialist Course

This Professional Diploma in Social Media Marketing is an internationally-recognized, industry-validated social media marketing certification program that bestows the professional title of Certified Social Media Marketing Specialist. The 30-hour online course covers 10 modules of social media marketing topics, namely:

Social Research
Social Content
Facebook, Instagram and Pinterest
Twitter
Linkedin
YouTube & Social Video
Social Apps
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy

2. Hootsuite Social Media Marketing Certification

This is a paid six-hour program offered by Hootsuite that covers the basics of social media marketing and how to use Hootsuite to manage social media accounts. Modules include:

Introduction to Social Media Marketing
Optimizing Your Social Media Profiles
Social Media Strategy – from A to Z
Growing Your Advocate Community
Content Marketing Fundamentals
Social Advertising Fundamentals

3. Meta Social Media Marketing Professional Certificate

This is a free 60-hour course offered by Meta, developed in partnership with Coursera. The program provides you with in-demand skills to help kickstart your career in social media marketing, no experience necessary. It covers the following topics:

Introduction to Social Media Marketing
Social Media Management
Fundamentals of Social Media Advertising
Advertising with Meta
Measure and Optimize Social Media Marketing Campaigns

4. HubSpot Social Media Marketing

This is a free four-hour course offered on HubSpot Academy that covers creating an effective social media strategy and leverage the power of social media for business. Topics include:

Developing a Social Media Strategy
Social Media Listening and Monitoring
Building a Content Strategy for Social Media
Extending Your Reach on Social Media
Using Social Media to Build One-to-One Relationships
Introduction to Social Media Advertising
Measuring Your Social Return on Investment
Essentials for Continued Success with Social Media

As you can see, the social media marketing certification courses offered by HootSuite and HubSpot are pretty short. Meta’s course is quite comprehensive and very long, but is it the best social media marketing course? Arguably not, since it’s limited to Facebook and Instagram.

DMI’s social media certification course covers much more, as it includes other platforms competing with Facebook and Instagram, like Twitter, LinkedIn, Pinterest, TikTok, YouTube, and SnapChat. And it covers more topics like social research, social commerce, and social customer service not discussed in other courses.

In addition, DMI’s Certified Social Media Marketing Specialist program includes 6 months access to its membership platform, with a rich content library covering all other digital marketing topics across various formats, including videos, presentations, webinars, podcasts, articles, ebooks, templates, and more. It offers so much more value.

Check out DMI’s social media marketing course here.