About This Course
Become a Certified Digital Marketing Professional (CDMP) through DMI PRO, now on Syllabus Version 10. This Professional Diploma in Digital Marketing is from the Digital Marketing Institute (DMI), the global standard in digital marketing certification.
Get trained in all the major areas of digital marketing, from social media marketing and email marketing to SEO and analytics. This 15-week course will equip you with the knowledge and skills to run successful digital marketing campaigns, whether it’s for your company or your clients, or just to better work with your agency or staff.
Why Choose DMI?
- Get an internationally-recognized digital marketing certification with an academic credential equivalent to a professional diploma recognized throughout Europe
- Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
- Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
- Global alumni network of almost 300,000 members worldwide
At the end of the course and upon passing the certification exam, you will earn the prestigious title of Certified Digital Marketing Professional and use the CDMP title beside your name! Your certification is also recognized worldwide, with equivalent credits recognized by universities and companies in Europe.
How You Will Learn
- Live, weekly online classes. Learn from DMI-certified local subject matter experts and interact with classmates for 15 weeks.
- Group work and class engagement. Collaborate with classmates on presentations, get advice from lecturers, and receive weekly lesson plans.
- Self-paced online learning. Get 6 months of access to 10 modules of highly interactive video courseware.
- Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, podcasts, e-books, articles, templates, and more.
- Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.
Download the Brochures
Not yet ready to enroll? You can get more details about the CDMP program by downloading our brochures.
Learning Objectives
Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
Create compelling digital display campaigns
Capture, segment and manage subscribers for fruitful email marketing campaigns
Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
Leverage mobile marketing for a precision micro-targeting edge
Create a cohesive digital marketing strategy for your business
Material Includes
- International professional diploma (upon passing the exam)
- 40+ hours of live training with 15 sessions over 4 months
- Downloadable slides, transcripts, study notes, and other resources
- 6 months of access to 30+ hours of on-demand videos
- 6 months of free access to DMI's membership portal
- Free exam voucher
Target Audience
- Traditional Marketers and Marketing Executives
- Marketing Managers and Senior Management
- IT Managers
- Small Business
- Owners
- Career Changers
- Entrepreneurs
- Recent Graduates
- Those responsible for developing or implementing a digital marketing strategy for their organization
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
Curriculum
40h
Module 1: Digital Marketing in the Era of AI
Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.
Module 2: Content Marketing
Master the art of content marketing using a persona-focused and data-driven approach. From content creation to curation, you will learn how to amplify your impact, extend value, and measure the successes of your content marketing using AI-powered insights.
Module 3: Social Media Marketing
Find the right social platforms for your business and learn tactics to grow and engage your target audience. Know how to create powerful paid social campaigns and extract data from analytics to elevate your social commerce strategy to drive sales.
Module 4: Search Engine Optimization (SEO)
Search Engine Marketing is about getting on that first Google page or SERP and staying there!. Learn how to be strategic in your SEO from keyword research to technical, on-page, and off-page optimization. Measure SEO success using key metrics (keyword rankings, organic traffic and website conversions) and understand how AI is transforming search engine marketing.
Module 5: Paid Search (PPC) and Display Advertising
Use PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.
Module 6: Email Marketing
Your email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimize your campaigns, from subject lines to layout and know how to overcome delivery challenges.
Module 7: Professional Skills for Digital Marketers
Successful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.
Module 8: Website Optimization and E-Commerce
What makes a winning website and builds brand visibility? Understand the critical role the buyer's journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance.
Module 9: Analytics with Google Analytics 4 (GA4)
Use GA4 to maximise the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns
Module 10: Digital Marketing Strategy
Learn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.
₱65,000.00₱100,000.00
Material Includes
- International professional diploma (upon passing the exam)
- 40+ hours of live training with 15 sessions over 4 months
- Downloadable slides, transcripts, study notes, and other resources
- 6 months of access to 30+ hours of on-demand videos
- 6 months of free access to DMI's membership portal
- Free exam voucher
