Digital Marketing Course – Certified Digital Marketing Professional
What you'll learn
Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
Create compelling digital display campaigns
Capture, segment and manage subscribers for fruitful email marketing campaigns
Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
Leverage mobile marketing for a precision micro-targeting edge
Create a cohesive digital marketing strategy for your business
SEO Course – Certified Search Marketing Specialist
What you'll learn
Rise up in Google rankings and become the go-to brand or authority
Plan, implement, and measure an effective SEO campaign – to make your brand seen
Create and position content which ultimately leads on a journey to
conversion
Optimize your website. Create a smooth and effective consumer journey
Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis, and campaign optimization for higher conversion rates
Digital Marketing Strategy Course
What you'll learn
Combine the power of data with state-of-art thinking to create measurable
campaigns that affect human behavior and drive conversion rates
Take the clarity and creativity of conventional marketing far beyond conventional limits
Automate. Unleash the silent power. Let your vision unfold as you sleep or play
Step up and lead. Where is the industry? What does it need tomorrow? Where can you take it? Planning means creating. Skills mean confidence
Respond and grow. The powers of analytics
Deliver as never before. Make everything you do and spend matter
Postgraduate Diploma in Digital Marketing (BPP University)
What you'll learn
Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing
Critically analyze internal and external influences on the practice of digital marketing including ethical and risk dimension
Select relevant tools and techniques to inform decision making based on marketing and management information
Critically evaluate interdependencies within an organization’s internal and external environment leading to management decision
Critically analyze complex situations to inform management decision-making on digital marketing in the current business environment
Formulate a critical awareness of contemporary issues in digital marketing and communications
Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders
Exercise professional judgement in complex situations in order to make effective decisions
Apply critical thinking to practical and theoretical problems by generating insights using analytical tools
Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future
Utilize a wide range of resources relevant to a professional in digital marketing to direct their own learning experience