-20%
Digital Marketing Essentials
What you'll learn
Learn about digital touch points, digital disruption and transformation
Learn about key web concepts and terminology, how to create an online presence and what works for your brand
Get an overview of the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat
Explore online complaints handling, reporting mechanisms, negative feedback and reviews
Learn about data protection, cyber-security, identity theft, malware and hacking
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs)
Digital Strategy
What you'll learn
Focus on the customer and celebrate your brand story
Deepen your skills in financial control and team management
Learn how to optimize the various channels you can use to attract customers
Underpin your digital strategy by developing strong and robust digital leadership
-20%
Customer Experience (CX)
What you'll learn
Learn to adopt an agile approach for your digital strategy
Develop your CX knowledge by focusing designing an excellent customer experience
Improve the customer experience by gathering feedback from your customers
Understand the metrics you can use, and at how to report and present your findings
-20%
Digital Display
What you'll learn
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals
Develop your knowledge by learning how to work with data to measure and optimize your campaigns
Learn effective ways to work with others – external agencies, team members, and colleagues
-20%
Email Marketing
What you'll learn
Learn effective email strategy using solid data management and segmentation
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions
Learn how to design visually appealing content that resonates with your customers
Discover the power of testing, optimizing your email strategy
Learn about the growing importance of marketing automation
-20%
Paid Search (PPC)
What you'll learn
Develop your knowledge of PPC by focusing on search marketing and e-commerce
Learn how to create optimized campaigns
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics
Learn how to visualize and present the results of your PPC campaigns
-20%
Search Engine Optimization (SEO)
What you'll learn
Learn the fundamentals of SEO and gaining the coveted #1 position in search results
Develop your knowledge of SEO by focusing on improving website performance and problem-solving
Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content
-20%
UX and Website Design
What you'll learn
Measure what happens when customers visit your site and learn how to improve their experience
Learn to think like your customers and how to solve their problem
Deliver brilliant, eye-catching creative that resonates with your customers
Improve user journeys and build a mobile-friendly experience for your visitors
Research their behavior with analytics, and set clear identifiable goals for your site
-20%
Social Media Marketing
What you'll learn
Research your customers' needs and preferred platforms
Develop feedback loops to help you find what works best
Enhance your creativity by finding and testing what works best for your audience
Deliver the right message, on the right channel, at the right time
Explore the growing trends of social influencers and the importance of Customer Experience (CX)
-20%
E-Commerce
What you'll learn
Understand how the design of your website can effect on how your customer choose to buy from you
Know how to attract your customers using search, social media and other digital tools
Learn how to choose the best marketing channel for your business goals
Set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business
Learn to how to map the customer experience and adapt your business and website to suit their needs
-20%
Data and Web Analytics
What you'll learn
Uncover the insight behind your data
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business
Demonstrate best practice to your customers and web visitors using GDPR and CCPA learnings
Nurture your database, segment it and use it creatively to deliver high impact digital marketing results
Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you
-20%
Content Marketing
What you'll learn
Conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website
Learn how to use the right language that brings traffic to your website, and increases your revenue
Celebrate your brand by telling your own story
Understand which messages work best for your customers
Learn how to organize and measure your content output
Measure and understand what messages are working – and where
-20%
Digital & Social Selling
What you'll learn
Work with tools, tactics, and the freshest thinking to create campaigns that engage and convert.
Understand consumer behavior and apply that understanding to your purposes
Take your message fluently across the various platforms
Make meaningful content that speaks to the right people
Create and distribute ideas that sink into brains and influence behavior
Reframe customer service as a marketing tool and leverage its power
Take your brand into unexplored territory, study its trajectory, and re-calibrate the strategy
