-20%
AI in Digital Marketing
What you'll learn
What is AI in Digital Marketing?
ChatGPT & Other AI Tools
AI and Machine Learning
Generative AI and Predictive Analytics
Use Cases for AI In Digital Marketing
Using AI with Data for Decision-Making
Data Collection and Analysis for AI
Applying AI to Digital Marketing Channels
AI-Driven Campaign Optimization
AI in Content MarketingMonitoring Social Media with AI
AI and SEO
Using AI to Improve CXStreamlining Marketing Automation with AI
Using AI to Enhance Digital Strategy
E-Commerce Interactive Plus
What you'll learn
Understand how the design of your website can effect on how your customer choose to buy from you
Know how to attract your customers using search, social media and other digital tools
Learn how to choose the best marketing channel for your business goals
Set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business
Learn to how to map the customer experience and adapt your business and website to suit their needs
Featured
-35%
Digital Marketing Course – Certified Digital Marketing Professional
What you'll learn
Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
Create compelling digital display campaigns
Capture, segment and manage subscribers for fruitful email marketing campaigns
Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
Leverage mobile marketing for a precision micro-targeting edge
Create a cohesive digital marketing strategy for your business
-50%
SEO Course – Certified Search Marketing Specialist
What you'll learn
Rise up in Google rankings and become the go-to brand or authority
Plan, implement, and measure an effective SEO campaign – to make your brand seen
Create and position content which ultimately leads on a journey to
conversion
Optimize your website. Create a smooth and effective consumer journey
Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis, and campaign optimization for higher conversion rates
-50%
Intermediate
Social Media Marketing Course – Certified Social Media Marketing Specialist
₱50,000.00₱100,000.00
Social Media Marketing Course – Certified Social Media Marketing Specialist
What you'll learn
Use social media tools and tactics to access everything you need to reach into the minds of millions
Work the various platforms so your brand speaks the right language and stays meaningful
Create mesmerizing content and put it in the right place at the right time
Drive online consumer behavior towards conversion
Apply the power of analytics to optimize your offering. Do better and then do better again
Win friends and influence people
-63%
Digital Marketing Strategy Course
What you'll learn
Combine the power of data with state-of-art thinking to create measurable
campaigns that affect human behavior and drive conversion rates
Take the clarity and creativity of conventional marketing far beyond conventional limits
Automate. Unleash the silent power. Let your vision unfold as you sleep or play
Step up and lead. Where is the industry? What does it need tomorrow? Where can you take it? Planning means creating. Skills mean confidence
Respond and grow. The powers of analytics
Deliver as never before. Make everything you do and spend matter
-33%
Postgraduate Diploma in Digital Marketing (BPP University)
What you'll learn
Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing
Critically analyze internal and external influences on the practice of digital marketing including ethical and risk dimension
Select relevant tools and techniques to inform decision making based on marketing and management information
Critically evaluate interdependencies within an organization’s internal and external environment leading to management decision
Critically analyze complex situations to inform management decision-making on digital marketing in the current business environment
Formulate a critical awareness of contemporary issues in digital marketing and communications
Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders
Exercise professional judgement in complex situations in order to make effective decisions
Apply critical thinking to practical and theoretical problems by generating insights using analytical tools
Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future
Utilize a wide range of resources relevant to a professional in digital marketing to direct their own learning experience
-20%
Digital Marketing Essentials
What you'll learn
Learn about digital touch points, digital disruption and transformation
Learn about key web concepts and terminology, how to create an online presence and what works for your brand
Get an overview of the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat
Explore online complaints handling, reporting mechanisms, negative feedback and reviews
Learn about data protection, cyber-security, identity theft, malware and hacking
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs)
Digital Strategy
What you'll learn
Focus on the customer and celebrate your brand story
Deepen your skills in financial control and team management
Learn how to optimize the various channels you can use to attract customers
Underpin your digital strategy by developing strong and robust digital leadership
-20%
Customer Experience (CX)
What you'll learn
Learn to adopt an agile approach for your digital strategy
Develop your CX knowledge by focusing designing an excellent customer experience
Improve the customer experience by gathering feedback from your customers
Understand the metrics you can use, and at how to report and present your findings
-20%
Digital Display
What you'll learn
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals
Develop your knowledge by learning how to work with data to measure and optimize your campaigns
Learn effective ways to work with others – external agencies, team members, and colleagues
-20%
Email Marketing
What you'll learn
Learn effective email strategy using solid data management and segmentation
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions
Learn how to design visually appealing content that resonates with your customers
Discover the power of testing, optimizing your email strategy
Learn about the growing importance of marketing automation
-20%
Paid Search (PPC)
What you'll learn
Develop your knowledge of PPC by focusing on search marketing and e-commerce
Learn how to create optimized campaigns
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics
Learn how to visualize and present the results of your PPC campaigns
-20%
Search Engine Optimization (SEO)
What you'll learn
Learn the fundamentals of SEO and gaining the coveted #1 position in search results
Develop your knowledge of SEO by focusing on improving website performance and problem-solving
Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content
-20%
UX and Website Design
What you'll learn
Measure what happens when customers visit your site and learn how to improve their experience
Learn to think like your customers and how to solve their problem
Deliver brilliant, eye-catching creative that resonates with your customers
Improve user journeys and build a mobile-friendly experience for your visitors
Research their behavior with analytics, and set clear identifiable goals for your site
- 1
- 2
