AI for Business and Marketing

About the Course

This AI for Business and Marketing Course aims to simplify AI and tackle the primary challenge to its adoption: a lack of fluency and shared understanding, particularly among senior management, marketing professionals new to AI, and non-marketers. Offering a balanced and approachable perspective, it bridges the gap between overly generic and narrowly specialized content. Participants will gain practical skills and a clear, comprehensive foundation to confidently grasp and apply AI concepts.
This course is tailored for professionals eager to leverage AI in marketing and beyond. Discover how to seamlessly integrate AI into workflows, improve decision-making, and drive innovation and organizational growth.

Course Benefits

Gain expertise in AI technologies, including machine learning, generative AI, and NLP, to enhance decision-making and streamline business operations effectively.
Utilize Big Data and AI tools for improved data collection, thorough analysis, and strategic decision-making processes.
Apply AI to revolutionize workflows across marketing, sales, HR, and operations, driving efficiency and fostering innovation.
Optimize digital channels with AI by refining content marketing, paid search, SEO, and customer experience (CX) strategies.
Sharpen skills in critical thinking, prompt engineering, and data visualization to maintain a competitive edge in the market.
Discover tools like ChatGPT and other large language models (LLMs) to boost productivity, facilitate communication, and simplify workflows.
Leverage advanced AI tools to enhance content creation, manage social media, and automate strategic processes seamlessly.
Adopt a responsible approach to AI by ensuring accountability, upholding privacy, maintaining transparency, and mastering risk management in an AI-centric landscape.

Course Content

Delve into the core principles of AI, such as machine learning, generative AI, and Natural Language Processing (NLP), and uncover their powerful applications in business.
Gain the skills to incorporate AI-powered data analytics into your processes to enhance decision-making and drive organizational growth through actionable insights.

Master the principles of AI ethics by tackling issues such as bias, transparency, and privacy to ensure ethical and responsible implementation.
Build essential AI expertise, including prompt engineering, data visualization, and critical thinking, to elevate research and improve organizational performance.
Stay competitive by adopting forward-thinking AI innovation strategies.

Leverage AI to transform digital marketing strategies by unlocking powerful insights and tools.
Optimize content marketing, social media, SEO, and paid search campaigns for superior performance.
Elevate user experiences, strengthen customer engagement, and streamline digital strategies to achieve maximum efficiency and impact.

Learn how AI tools revolutionize content creation across text, images, video, and audio, while simplifying workflows and boosting engagement.
Explore advanced language models such as ChatGPT, Google Gemini, and Microsoft Copilot to refine digital strategies, enhance collaboration, automate processes, and improve UX and CX for heightened efficiency and impact.

₱30,000.00

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Skill LevelIntermediate
Course Duration: 5h

Requirements

You’ll have 12 weeks to complete and approximately 5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.

Target Audience

Senior Management and C-Suite Leaders: Overcome AI fluency barriers by simplifying complex concepts and closing knowledge gaps. Learn to incorporate AI into decision-making, optimize processes, and foster innovation.
Traditional Marketers Embracing Digital Transformation: Build a strong foundation in AI tools and fundamentals to modernize and elevate your marketing skills.
Business Owners: Attain a comprehensive understanding of how AI can drive growth, improve data analysis, and inform strategic decision-making through actionable insights.
Non-Marketers Leveraging AI: Explore how AI can streamline workflows, enhance efficiency, and improve decision-making across functions like sales, operations, and marketing.

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About the Course

Course Benefits

Course Content

Delve into the core principles of AI, such as machine learning, generative AI, and Natural Language Processing (NLP), and uncover their powerful applications in business.

Gain the skills to incorporate AI-powered data analytics into your processes to enhance decision-making and drive organizational growth through actionable insights.

Master the principles of AI ethics by tackling issues such as bias, transparency, and privacy to ensure ethical and responsible implementation.

Build essential AI expertise, including prompt engineering, data visualization, and critical thinking, to elevate research and improve organizational performance.

Stay competitive by adopting forward-thinking AI innovation strategies.

Leverage AI to transform digital marketing strategies by unlocking powerful insights and tools.

Optimize content marketing, social media, SEO, and paid search campaigns for superior performance.

Elevate user experiences, strengthen customer engagement, and streamline digital strategies to achieve maximum efficiency and impact.

Learn how AI tools revolutionize content creation across text, images, video, and audio, while simplifying workflows and boosting engagement.

Explore advanced language models such as ChatGPT, Google Gemini, and Microsoft Copilot to refine digital strategies, enhance collaboration, automate processes, and improve UX and CX for heightened efficiency and impact.

Requirements

Target Audience

AI for Business and Marketing

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