Digital Marketing Essentials

About Course

Aimed at non-marketing professionals, this short course covers the key digital basics: including terminology, uses, tools and technologies. You’ll gain a high-level understanding of successful website features, email marketing, social media and digital customer service. Perfect for non-marketing teams building their digital awareness. Also includes free DMI Membership for six months.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.

6 interactive modules
Associate-level certification
6 hours of self-paced learning content
Free DMI Membership included
Practical toolkits and templates

Benefits of the course

Learn about digital touch points, digital disruption and transformation
Learn about key web concepts and terminology, how to create an online presence and what works for your brand
Get an overview of the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat
Explore online complaints handling, reporting mechanisms, negative feedback and reviews
Learn about data protection, cyber-security, identity theft, malware and hacking
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs)

Course Content

Instructor

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30-Day Money-Back Guarantee

Skill LevelBeginner
Course Duration: 6h

Target Audience

Anyone with an interest in understanding the fundamentals of digital
Ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels