Email Marketing Course

About the Course

Elevate your email marketing expertise with this online Email Marketing Course, offering practical, career-focused skills to enhance your strategies. Master the art of crafting and testing diverse email content, effectively managing time, developing robust data strategies, and understanding key concepts in marketing automation to optimize your email campaigns.
Centered on career-focused learning, this email marketing training combines essential reading, case studies, and practical toolkits to immerse you in the dynamic field of email marketing. Quickly develop the skills needed to excel and take your email strategies to new heights.

Course Benefits

Learn solid data management and segmentation for an effective email strategy.
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.
Learn how to design visually appealing content that resonates with your customers.
Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Course Content

Developing an Email Strategy
Managing Email Data
Growing an Email Subscriber Database

Creating Email Content
The Anatomy of an Effective Marketing Email
4 Tips for Crafting the Perfect Email Subject Line
Managing Your Time Effectively

Enhancing Your Creativity
Designing Emails
Integrating Email Features
The Essential Guide to Optimizing Your Emails for Mobile
Graphic Design Principles and Best Practices
Design Foundations: Brand Guidelines and Consistency

Testing Email Campaigns
5 Key Email Metrics You Should Be Tracking
Key Concepts in Marketing Automation
A Practical Guide to the Top Email Marketing Automation Tools

₱25,000.00

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Skill LevelIntermediate
Course Duration: 11h

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Email Marketing
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

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About the Course

Course Benefits

Course Content

Developing an Email Strategy

Managing Email Data

Growing an Email Subscriber Database

Creating Email Content

The Anatomy of an Effective Marketing Email

4 Tips for Crafting the Perfect Email Subject Line

Managing Your Time Effectively

Enhancing Your Creativity

Designing Emails

Integrating Email Features

The Essential Guide to Optimizing Your Emails for Mobile

Graphic Design Principles and Best Practices

Design Foundations: Brand Guidelines and Consistency

Testing Email Campaigns

5 Key Email Metrics You Should Be Tracking

Key Concepts in Marketing Automation

A Practical Guide to the Top Email Marketing Automation Tools

Requirements

Target Audience

Email Marketing Course

Certification & Advanced Programs

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