Masters in Digital Marketing (BPP University)

About the Course

Elevate your career by mastering digital marketing with BPP University’s Master’s (MSc) in Digital Marketing, offered online and enhanced by DMI’s renowned industry expertise. Benefit from insights shared by top global practitioners in the field. For detailed information about this transformative program.
As well as the MSc in Digital Marketing qualification awarded by BPP University, students will become a Certified Digital Marketing Master awarded by DMI.

About BPP University

UK-based BPP University blends academically rigorous study content with practical delivery methods using the latest learning technologies. It comprises four schools across business, law, nursing, and technology, with 21,000 students across eight locations across England and online around the world

BPP produces graduates ready to apply their new skills in the workplace straight away. 98% of BPP University graduates in employment were in highly skilled occupations 15 months after graduating. It ranks fourth for the number of UK postgraduate students in highly skilled employment.

Admission Requirements

This course requires a Bachelor’s degree (2:2 minimum) or equivalent international qualification or a relevant professional qualification or professional experience with a minimum of 3 years of relevant experience, which is presented via a portfolio of evidence/supporting references.

Course Benefits

Embark on a comprehensive journey to master the theoretical and practical aspects of digital marketing, brand management, and digital strategy.
Apply industry-proven theories and techniques to solve real-world marketing challenges and drive impactful campaigns.
Stay at the forefront of innovation by critically evaluating and adopting emerging marketing technologies.
Cultivate advanced skills, knowledge, and professional behaviors essential for managing ongoing professional growth.
Demonstrate creativity, analytical prowess, data-driven decision-making, and strategic thinking as core competencies.
Develop independence, self-direction, and a commitment to self-improvement, laying a solid foundation for leadership roles.
Boost your career prospects by gaining in-depth expertise and practical understanding of digital marketing practices, empowering you to succeed in a competitive and dynamic digital landscape.

Course Content

Learn and apply digital marketing models.
Understand how CX and organizational performance are linked.
Learn about the essential techniques and behaviors to support your personal and professional effectiveness.
Understand the challenges and opportunities using digital channels.
Become well-rounded in digital marketing principles.

Enhance your expertise by mastering the ability to critically analyze social media campaign performance, ensuring you can identify what drives results and where improvements can be made.
Gain the skills to design and execute impactful multi-channel social media campaigns that integrate seamlessly across platforms.
Develop and refine a robust social media content strategy to captivate audiences, foster engagement, and achieve measurable success.

Gain a deep understanding of how search engine algorithms operate to enhance your strategy and improve visibility.
Fully grasp the role of SEO in improving website search performance and UX.
Understand targeting and bidding tactics to reach audiences in paid search and demand generation campaigns.
Master Search Engine Marketing (SEM) to effectively drive targeted traffic and achieve campaign goals.
Develop skills in evaluating the strengths and opportunities across digital channels, and map out customer journeys to identify key touchpoints.
Leverage these insights to connect with consumers, generate demand, and optimize return on investment for sustained business growth.
Master targeting and bidding tactics to reach audiences in search and demand generation campaigns.
Learn essentials techniques used to optimize paid and organic search campaigns.

Leverage digital marketing analytics to develop a comprehensive marketing plan.
Design, develop, and implement a digital marketing plan.
Design a seamless user experience (UX), enhance customer experience (CX), and support marketing activities using key digital channels.
Embrace data-driven decision-making to inform strategic planning and execution.
Hone skills in search planning and execution, ensuring campaigns are well-targeted and impactful.
Learn the intricacies of e-commerce planning to drive online sales, and explore email marketing metrics to create engaging, results-oriented campaigns.
Dive into social commerce and affiliate marketing to expand your reach and foster partnerships.
Master social media KPIs and planning to evaluate performance and make improvements where needed.

Use strategic theories and tools to develop effective strategies that leverage the power of digital marketing and digital teams to drive competitive advantage and business success.
Learn internal analysis – distinctive competencies, profitability, and competitive advantage.
Master the process of planning, formulating, and executing a digital marketing strategy.
Design, develop, and implement a digital marketing plan.
Understand the role of data and analytics in measuring and enhancing marketing initiatives.
Analyze metrics used for measuring and optimizing the success of digital marketing campaigns and strategies.

Understand the strategy, frameworks, and tactics companies must develop to build a brand in a digital world by exploring brand identity, brand visual identity, and brand reputation.
Understand how brand management strategies meet marketing objectives.
Learn about the key issues and theories in digital branding.
Master branding strategies and identify key branding concepts.

Use data-driven decision making to help with problem-solving, boost written expression and enable the communication of complex concepts to key stakeholders through real-world examples and case studies.
Explore how data analytics is used within a business and digital marketing context.
Master the use of data in solving business and digital marketing problems, and presenting logical arguments based on evidence.
Learn how present data within a business environment.
Understand how different business analytical techniques are used to plan data analytics initiative.

Consolidate all your learning and experience to create a substantial piece of work that demonstrates strong commercial/business acumen, professionalism, competency and credibility required in a senior management role.
Produce a strategic large scale business project in your chosen area of interest.
Author a business project that solves a real business problem Recommendations solutions that add strategic value to an organization/industry.
Assess the complexity and impact of a business project on internal and external stakeholders.

₱740,000.00

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Skill LevelExpert

Requirements

The total duration of the program is 24 months, divided into six terms, with each term containing 30 credits.
To apply for the Master (MSc) in Digital Marketing, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy.

Target Audience

Digital Marketing Manager
Head of Digital Marketing
Head of Performance and Growth Marketing
Chief Marketing Officer

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