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Content Marketing
This online Content Marketing course teaches you content marketing best practices. With a focus on career-ready learning, and delivered through a blend of…
About Course
This online Content Marketing course teaches you content marketing best practices. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
- 5 interactive modules
- Associate-level certification
- 10 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Benefits of the course
- Conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website
- Learn how to use the right language that brings traffic to your website, and increases your revenue
- Celebrate your brand by telling your own story
- Understand which messages work best for your customers
- Learn how to organize and measure your content output
- Measure and understand what messages are working – and where
Course Content
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