Content Marketing Course

About the Course

This online Content Marketing Course equips you with best practices in the field. Gain expertise in crafting social media messages that drive traffic to your website. Learn about the critical role of keywords on your homepage and stay ahead by understanding the rising significance of voice search. Successfully completing this course earns you a globally recognized DMI accreditation, solidifying your credentials in content marketing.
Designed for career-focused learning, this course combines essential reading, case studies, and practical toolkits to help you quickly grasp the fundamental principles and best practices of content marketing.

Course Benefits

Learn the key concepts and underlying principles of content marketing.
Build the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way.
Connect content to the buyer’s journey and understand how to engage your audience in a meaningful way.
Learn the steps to create a content brief.
Learn about content creation and curation, and how to extend the value of content using scheduling tools and promotion methods.
Find out what you need before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media.
Enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.
Learn the fundamentals of SEO and SEO content, including how to use keyword research to build an SEO content plan and SEO tactics to boost the quality and performance of your website content.
Build and create an effective marketing email.
Engage with and acquire customers using social content.
Plan content for social channels.
Learn about the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach.
Implement an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools.
Learn best practices for scheduling your content on social platforms.

Course Content

Content Marketing Concepts and Strategy
Developing a Content Marketing Plan
Using Content Research to Find Opportunities
Developing a Brief

Creating and Curating Content
Building Brand Guidelines and Consistency
Enhancing Your Creativity

SEO and Keyword Research Tactics
Creating Quality Content
Creating Effective Content
Creating Email Content

Social Content Planning
Social Content Formats
Social Content Strategy
Social Content Scheduling
Social Content Distribution & Engagement Dashboard

₱25,000.00

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Skill LevelIntermediate
Course Duration: 10h

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in content marketing.

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About the Course

Course Benefits

Course Content

Content Marketing Concepts and Strategy

Developing a Content Marketing Plan

Using Content Research to Find Opportunities

Developing a Brief

Creating and Curating Content

Building Brand Guidelines and Consistency

Enhancing Your Creativity

SEO and Keyword Research Tactics

Creating Quality Content

Creating Effective Content

Creating Email Content

Social Content Planning

Social Content Formats

Social Content Strategy

Social Content Scheduling

Social Content Distribution & Engagement Dashboard

Requirements

Target Audience

Content Marketing Course

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