Digital Display Advertising

About the Course

Master the essentials of setting up a display campaign with this engagingly interactive Digital Display Advertising Course. Explore the core principles of graphic design, effective campaign strategy, and budget management. Learn to test and measure various creative elements to optimize and elevate your display campaign performance.
Focused on career-ready learning, this course combines essential reading, case studies, and practical toolkits to quickly familiarize you with the fundamentals of digital display and advertising campaigns. Build the skills needed to create impactful and effective campaigns in no time.

Course Content

Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent.
Learn the core concepts of project management, and how project management processes can be used to achieve project success.

Deepen your expertise by mastering metrics, reports, and best practices to enhance demand generation campaigns.
Explore video analytics to evaluate the success of your social video efforts and understand effective data visualization techniques.
Learn the distinctions between reporting dashboards and visualization tools to sharpen your analytical skills.

₱25,000.00

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Skill LevelIntermediate
Course Duration: 9h 30m

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

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About the Course

Course Content

Understand practical tools, tactics, and best practices to plan an effective outbound campaign to generate interest and capture search intent.

Learn the core concepts of project management, and how project management processes can be used to achieve project success.

Understand key demand generation channels including the Google Display Network, social display advertising, and advertising on the Meta network.

Learn how to use YouTube ads and other social video platforms – like TikTok and Twitch – in your campaigns.

Understand how to set up a demand generation campaign using Responsive Display Ads .

Drill down into the tactics, tools, and techniques for effective targeting, bidding, and remarketing to reach audiences in demand generation campaigns.

Deepen your expertise by mastering metrics, reports, and best practices to enhance demand generation campaigns.

Explore video analytics to evaluate the success of your social video efforts and understand effective data visualization techniques.

Learn the distinctions between reporting dashboards and visualization tools to sharpen your analytical skills.

Target Audience

Digital Display Advertising

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