About This Course
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. Also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
- 4 interactive modules
- Associate-level certification
- 11 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Focus on the customer and celebrate your brand story
Deepen your skills in financial control and team management
Learn how to optimize the various channels you can use to attract customers
Underpin your digital strategy by developing strong and robust digital leadership
Material Includes
- 4 Interactive Modules
- 11 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
Curriculum
11h
Module 1: Marketing Fundamentals
Explore the evolution of marketing and the role it plays in driving organizational strategy along with the value of consumer behavior research.
Module 2: Planning A Strategy
Explore omnichannel strategy principles,the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement
Module 3: Choosing Digital Channels For Your Strategy
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing.
Module 4: Planning & Executing A Digital Strategy
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL. You will explore the digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and learn how to develop, document, and plan a strategy using SMART objectives.
₱20,000.00
Material Includes
- 4 Interactive Modules
- 11 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
