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Digital Strategy
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of…
About Course
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. Also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
- 4 interactive modules
- Associate-level certification
- 11 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Benefits of the course
- Focus on the customer and celebrate your brand story
- Deepen your skills in financial control and team management
- Learn how to optimize the various channels you can use to attract customers
- Underpin your digital strategy by developing strong and robust digital leadership
Course Content
Instructor
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