About This Course
Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognized DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX), and how to deliver the right message to the right customer. All this and more.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.
- 5 interactive modules
- Associate-level certification
- 16 hours of self-paced learning content
- Free DMI Membership included.
- Practical toolkits and templates
Learning Objectives
Understand how the design of your website can effect on how your customer choose to buy from you
Know how to attract your customers using search, social media and other digital tools
Learn how to choose the best marketing channel for your business goals
Set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business
Learn to how to map the customer experience and adapt your business and website to suit their needs
Material Includes
- 5 Interactive Modules 16 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
Target Audience
- Small business owners
- Marketing professionals
- E-commerce marketers
- Entrepreneurs
- Online sellers
Curriculum
16h
Module 1 – Websites and UX
Understand how the design of your website can effect on how your customer choose to buy from you.
Module 2 – SEM and Sales Channels
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Module 3 – Awareness & Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Module 4 – Social Commerce and eCommerce Tactics
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Module 5 – Using Omnichannel and CRO to Improve the CX
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
₱20,000.00₱25,000.00
Material Includes
- 5 Interactive Modules 16 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
