E-Commerce Course

About the Course

Accelerate your e-commerce expertise with this comprehensive online E-Commerce Course and earn a globally recognized DMI certification. Master UX design principles, conversion rate optimization (CRO), and customer experience (CX) while honing your ability to craft and deliver tailored messages to the right audience. And that’s just the beginning!
Designed for career-focused learners, this course combines essential reading, case studies, and practical toolkits to accelerate your understanding of core e-commerce principles and best practices. Quickly gain the skills needed to thrive in the e-commerce industry with this comprehensive learning experience.

Course Benefits

Understand how the design of your website can effect on how your customer choose to buy from you.
Learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. Learn how to choose the best marketing channel for your business goals.
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Learn how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.

Course Content

Key Features of E-Commerce Websites
Importance of User Experience
The Principles of UX Design

Inbound Channels: Search Engine Marketing
Inbound Channels: Email, Affiliate, and Automation
Optimizing a Paid Search Campaign

Inbound Channels: Social and Content
Outbound Channels: Display and Video Advertising
The Best Social Media Metrics to Focus on

Understanding Social Commerce
E-Commerce Conversion
Using CRM Features
The Purchase Funnel

Creating E-Commerce Conversion Opportunities
The Basics of CX
Agile Thinking
Changing the Customer Experience
Using an Omnichannel Approach

₱25,000.00

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Skill LevelIntermediate
Course Duration: 16h

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in e-commerce.

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About the Course

Course Benefits

Course Content

Key Features of E-Commerce Websites

Importance of User Experience

The Principles of UX Design

Inbound Channels: Search Engine Marketing

Inbound Channels: Email, Affiliate, and Automation

Optimizing a Paid Search Campaign

Inbound Channels: Social and Content

Outbound Channels: Display and Video Advertising

The Best Social Media Metrics to Focus on

Understanding Social Commerce

E-Commerce Conversion

Using CRM Features

The Purchase Funnel

Creating E-Commerce Conversion Opportunities

The Basics of CX

Agile Thinking

Changing the Customer Experience

Using an Omnichannel Approach

Requirements

Target Audience

E-Commerce Course

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