Google Analytics Course

About the Course

This Google Analytics Course offers insights into data analytics, reporting, data management, and the best practices for AI, machine learning, and security. Gain a clear understanding of how to configure both Google Analytics 4 (GA4) and Universal Analytics (UA), equipping you with essential skills to navigate the evolving digital landscape effectively.
Elevate your career with this comprehensive course featuring expert-led video tutorials, insightful case studies, and practical toolkits. Upon completion, you will master the core principles and best practices of analytics and data management, empowering you to make informed, data-driven decisions with confidence.

Course Benefits

Learn the different data types and best practices for data management along with understanding the benefits of using AI in digital marketing.
Explore privacy, ethics, data storage, and data protection.
Set up and configure a Google Analytics account for GA4, install a tracking code, and link Google Analytics to other tools.
Gather data and use reports for insights on campaign performance.
Understand how to use the various reports to monitor campaigns and know their purpose, characteristics, and benefits.
Explore data-driven decision-making and know how it can be used to make valuable marketing actions to generate higher ROI.
Know how to present key findings and insights from your data and see how creative visualization and presentation can help people understand what the data is telling you.
Learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualize data.

Course Content

Gain insights into various data types and master best practices for effective data management.
Discover the advantages of incorporating AI into digital marketing to boost efficiency and results.
Additionally, delve into critical topics like privacy, ethics, data storage, and data protection to ensure responsible and secure data handling.

Master the process of setting up and configuring a Google Analytics GA4 account, including installing a tracking code and integrating it with other tools.
Gain the skills to collect valuable data and utilize reports to extract actionable insights on campaign performance, optimizing your strategies effectively.

Learn how to effectively utilize various reports to monitor campaign performance, understanding their distinct purposes, features, and advantages.
Dive into the principles of data-driven decision-making and discover how to apply it to implement impactful marketing strategies that drive higher ROI.

Know how to present key findings and insights from your data and see how creative visualization and presentation can help people understand what the data is telling you.
You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualize data.

₱25,000.00

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Skill LevelIntermediate
Course Duration: 10h 30m

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in data and web analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

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About the Course

Course Benefits

Course Content

Gain insights into various data types and master best practices for effective data management.

Discover the advantages of incorporating AI into digital marketing to boost efficiency and results.

Additionally, delve into critical topics like privacy, ethics, data storage, and data protection to ensure responsible and secure data handling.

Master the process of setting up and configuring a Google Analytics GA4 account, including installing a tracking code and integrating it with other tools.

Gain the skills to collect valuable data and utilize reports to extract actionable insights on campaign performance, optimizing your strategies effectively.

Learn how to effectively utilize various reports to monitor campaign performance, understanding their distinct purposes, features, and advantages.

Dive into the principles of data-driven decision-making and discover how to apply it to implement impactful marketing strategies that drive higher ROI.

Know how to present key findings and insights from your data and see how creative visualization and presentation can help people understand what the data is telling you.

You will also learn how to use Excel formulas, charts, Pivot Tables, and Calculated Fields to present and visualize data.

Requirements

Target Audience

Google Analytics Course

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