About This Course
Fast-track your social media marketing skills, get job-ready competencies, and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units, and includes free DMI membership for six months.
More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered through toolkits, videos, podcasts, webinars, and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
- 5 interactive modules
- Associate-level certification
- 14 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Research your customers' needs and preferred platforms
Develop feedback loops to help you find what works best
Enhance your creativity by finding and testing what works best for your audience
Deliver the right message, on the right channel, at the right time
Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Material Includes
- 5 interactive modules
- 14 hours self-paced learning content
- FREE DMI membership included
- Practical toolkits and templates
- Associate-level certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
- Anybody looking to skill up quickly in social media
Curriculum
14h
Module 1: Revealing Insight: Social Customers
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Module 2: Social Apps and Building Communities
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Module 3: Social Content: Brand Storytelling
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Module 4: Creativity: Designing Social Content
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Module 5: Thinking Strategically: Social Sharing
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
₱20,000.00₱25,000.00
Material Includes
- 5 interactive modules
- 14 hours self-paced learning content
- FREE DMI membership included
- Practical toolkits and templates
- Associate-level certification
