Social Media Marketing Course – Certified Social Media Marketing Specialist
About This Course
Enroll in the best social media marketing course in the Philippines! This online course from the Digital Marketing Institute (DMI) covers Facebook, Instagram, TikTok, YouTube, and more.
Get trained in all the major areas of social media marketing, from social research and content creation to social customer service and strategy. This newly updated 10-module Professional Diploma in Social Media Marketing course will equip you with the knowledge and skills to run successful social media marketing campaigns, whether it’s for your company or your clients, or just to better work with your agency or staff. Become a Certified Social Media Marketing Specialist!
What’s New?
- 10 modules – updated syllabus, videos, interactive content, and walkthroughs
- New practical toolkits – for just-in-time learning and upskilling
- New content formats: embedded tools, text articles and quizzes
- Live sessions with an instructor covering the latest updates to tools and platforms
- More emphases on practical skills, deeper specialist knowledge, and B2B examples
- Many more bite-sized walkthroughs covering more topics and more social apps
- Improved videos with animated explainers
- Plus much, much more
Why Choose DMI?
- Get an internationally-recognized professional certification with an academic credential equivalent to a professional diploma
- Validated by the global marketing and e-learning leaders of Google, Meta, Microsoft, IAB, IBM, and more
- Adopted by the American Marketing Association (AMA) and Australian Marketing Institute (AMI)
- Global alumni network of almost 300,000 members worldwide
At the end of this social media marketing course and upon passing the certification exam, you will earn the prestigious title of Certified Social Media Marketing Specialist!
How You Will Learn
- Self-paced online learning. Get 6 months of access to 9 modules of highly interactive video courseware.
- Continuing education. Receive 6 months of free access to DMI’s Membership portal, packed with an ever-growing library of short video courses, webinars, e-books, articles, templates, and more.
- Global community & class tutors. Engage with other DMI students and graduates worldwide and get support from class tutors.
Learning Objectives
Use social media tools and tactics to access everything you need to reach into the minds of millions
Work the various platforms so your brand speaks the right language and stays meaningful
Create mesmerizing content and put it in the right place at the right time
Drive online consumer behavior towards conversion
Apply the power of analytics to optimize your offering. Do better and then do better again
Win friends and influence people
Material Includes
- International professional diploma (upon passing the exam)
- 24/7 access to content
- 30 hours of online, on-demand training videos
- Downloadable slides, transcripts, study notes, and other resources
- 6 months of free access to DMI's membership portal
- Free exam voucher
Target Audience
- Digital Marketing Professionals / Specialists / Managers
- Content Creators
- Content Marketers
- Social Media Consultants
Curriculum
30h
Module 1: Social Research
This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.
Module 2: Social Content
So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark!
Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies.
Module 3: Facebook, Instagram, and Pinterest
Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks.
The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed.
Module 4: X (Twitter)
X marches to its own drum in the social media world - less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time.
It’s also a place where the audience is young, wealthy and educated. X literally challenges you to be ‘more clever’, and this module shows you how.
Module 5: LinkedIn
This platform is all about slick professionalism. It offers you and your brand unique networking opportunities in the business world on a global stage.
This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn.
You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns.
Module 6: YouTube and Social Video
YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees.
This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerize.
Module 7: Social Apps
If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic).
Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post.
You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success.
Module 8: Social Commerce and Affiliate Marketing
With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce.
You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity - including cart abandonment - to get the best results.
Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing - a great way to earn commission by promoting another company’s products or brand you admire.
When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed.
Module 9: Social Customer Service
One of the best dynamics of social media is how it manages to be collective - the thoughts of billions - yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction - meaning social customer service is an opportunity for your brand to stand out.
This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better - and so serve them better. It shows you which platforms do service best and how.
Need a social customer service strategy? - no problem. Want to understand how to manage social customer service effectively? - that’s easy. Not sure how to measure and analyze customer service performance? - well, you will now!
This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is.
Module 10: Social Strategy
So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix.
Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t.
Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle.
₱50,000.00₱100,000.00
Material Includes
- International professional diploma (upon passing the exam)
- 24/7 access to content
- 30 hours of online, on-demand training videos
- Downloadable slides, transcripts, study notes, and other resources
- 6 months of free access to DMI's membership portal
- Free exam voucher
